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KUKA Robotics Awareness-Driven PR

Targeted media relations efforts and trade show support elevated KUKA’s U.S. presence.

52

total media placements secured in nine months

11

top-tier placements in national manufacturing and technology outlets

14

on-site interviews at major industry events

KUKA Robotics ElectronicDesign and Forbes placements

“By working closely with our organization, Walker Sands has delivered the right media opportunities and content to showcase our executive team’s knowledge – both introducing and strengthening the KUKA brand within the market in just one year. Our leadership team is extremely pleased with the results Walker Sands has produced to date, and we’re looking forward to working together to further our partnership and continue to grow more results in years to come.”

Lisa Kennedy, Regional Marketing Director – Americas, KUKA Robotics

Project Overview

KUKA Robotics is a global intelligent automation supplier based in Germany that was looking to build North American credibility before the world’s largest manufacturing conference. Through a strategic public relations program that focused on industry trends and leveraged reporter relationships, Walker Sands landed KUKA 52 placements in various media publications — bolstering their coverage before, during and after the conference.

KUKA Robotics robots
KUKA Robotics Automotive Design and Production PR placement
KUKA Robotics Manufacturing.net PR placement

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