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InterCall Data Study

Data study finding what people are really doing in a conference call generates over 350 placements for InterCall.

114

top-tier media placements

350+

total media placements

371

million impressions

Project Overview

InterCall, the world’s largest conferencing provider, was looking to increase brand awareness among everyday employees. Walker Sands surveyed 1,000 full-time employees to determine their conference call habits, and pitched the humorous findings to news outlets. By exposing what people were really doing on conference calls, Walker Sands earned InterCall hundreds of placements and millions of impressions.

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