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InterCall Data Study

Data study finding what people are really doing in a conference call generates over 350 placements for InterCall.


top-tier media placements


total media placements


million impressions

InterCall VentureBeat and CIO PR placements

Project Overview

InterCall, the world’s largest conferencing provider, was looking to increase brand awareness among everyday employees. Walker Sands surveyed 1,000 full-time employees to determine their conference call habits, and pitched the humorous findings to news outlets. By exposing what people were really doing on conference calls, Walker Sands earned InterCall hundreds of placements and millions of impressions.

InterCall Harvard Business Review PR placement
Mockup of key findings from InterCall data report

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