Interactive Research Report Triples Formation’s Monthly Media Placements
Martech provider engages customers with a unique interactive research report, driving a boost in media placements and brand credibility.
total media placements
top-tier media placements
Martech provider Formation recognized its brand and product messaging were indistinguishable from competitors — leaving the organization vulnerable in the crowded martech landscape. To stake its claim in the space, Formation partnered with Walker Sands on a data-based content asset that drove awareness with retail, travel and restaurant prospects and reporters, while bolstering the brand’s credibility and expertise. The result was an interactive research report and PR campaign featuring an attention-grabbing visual style and compelling content that garnered 25 media placements, seven of which were in top-tier outlets.
Martech, Artificial Intelligence
Content, Research Report
More Case Studies
Visier Earns Top-Tier Coverage With Data-Driven PR Program
Workplace analytics company lands 225 total placements following the execution of data-driven PR campaign.
Speak Up: Bringing More Women’s Voices to Tech Conferences
Data-driven PR campaign earns IT company top-tier media while shedding light on gender disparity in industry.
Elevating Semrush’s Social Media Presence With Premium Microcontent
Creative Twitter program embeds martech brand in trending conversations.