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Interactive Research Report Triples Formation’s Monthly Media Placements

Martech provider engages customers with a unique interactive research report, driving a boost in media placements and brand credibility.

25

total media placements

7

top-tier media placements

255+

report downloads

Project Overview

Martech provider Formation recognized its brand and product messaging were indistinguishable from competitors — leaving the organization vulnerable in the crowded martech landscape. To stake its claim in the space, Formation partnered with Walker Sands on a data-based content asset that drove awareness with retail, travel and restaurant prospects and reporters, while bolstering the brand’s credibility and expertise. The result was an interactive research report and PR campaign featuring an attention-grabbing visual style and compelling content that garnered 25 media placements, seven of which were in top-tier outlets.

INDUSTRY

Martech, Artificial Intelligence

SERVICES

Content, Research Report

WEBSITE

formation.ai

Mockup of pages from Formation's Brand Loyalty research report
Mockup of a statistic from Formation's Brand Loyalty research report showing the percentage of consumers who would pay a premium for a personalized experience
Mockup of a statistic from Formation's Brand Loyalty research report showing the percentage of consumer-reported brand loyalty now compared to 5 years ago
Mockup of three statistics from Formation's Brand Loyalty research report

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