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Innovative Twitter Microcontent Breaks Tessian Out of Industry Mold

Email security company leverages Twitter to amplify its bold brand voice above competitors.


increase in engagements


increase in impressions


increase in share of voice

Project Overview

Cybersecurity presents a serious challenge, but that doesn’t mean industry messaging has to be dry and uninspiring. Leading integrated cloud email security platform Tessian stood out from competitors with its bold brand voice — but its unique tone wasn’t translating to its social media presence, where a focus on company-owned content failed to connect with key audiences. 

With the goal of increasing brand awareness and driving engagement, Walker Sands created a strategic Twitter microcontent program that inserted Tessian into timely industry conversations and prioritized audience interests over marketing messages, leading to significant improvements in brand awareness, share of voice and brand sentiment.




Social Media



MarCom Awards, Gold Winner

Image showing example of Tessian tweet and 6.1% engagement rate
Mockup showing sample Tessian tweet with 6.2% share of voice and 69% positive brand sentiment

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