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Hybris Rapid Growth PR Program

Walker Sands’ PR program for hybris achieves rapid growth and acquisition by SAP.

Project Overview

European eCommerce technology provider hybris needed to raise its brand awareness in North America. To accomplish this, Walker Sands developed a media relations strategy that combined digital marketing, thought leadership, newsjacking and research reports. This earned hundreds of media placements, increasing hybris’ brand awareness while expanding its North American customer base.

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