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Hub Group Integrated Brand and Website Redesign

An intermodal shipping company grows its reputation as a tech-forward innovator while remaining true to its service-oriented roots

30%

increase in site performance post-launch

89%

growth in first-time visitors YoY

93%

increase in search impressions

46%

increase in site users YoY

Project Overview

If you’ve taken a road trip — or just a trip across town — you’ve probably passed a Hub Group semi-trailer or train car. The intermodal shipping company’s bright green containers have criss-crossed the country since 1971, and during those 50 years, Hub Group has been in constant motion. A variety of acquisitions strengthened its offerings and allowed for new capabilities, while the development of industry-first technology created end-to-end visibility for every shipment.

Mockup of Hub Group's brand guidelines
Mockup of Hub Group's new typeface under the new brand
Mockup of Hub Group's new icons under the new brand
Mockup of Hub Group's rebranded website
Two mockups of Hub Group's rebranded webpages on mobile devices
Compilation of Hub Group stock photography
Mockup of Hub Group lobby screen featuring the new brand
Mockup of Hub Group print ad featuring the new brand
Mockup of Hub Group's brand toolkit book
Mockup of one-sheeter in Hub Group's new brand
Mockup of business cards featuring Hub Group's new brand

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