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How Hub Group Paved the Way Ahead With a Rebrand and Website

An intermodal shipping company grows its reputation as a tech-forward innovator while remaining true to its service-oriented roots.


Increase in site performance post-launch


growth in first-time visitors YOY


Increase in search impressions

Project Overview

If you’ve taken a road trip — or just a trip across town — you’ve probably passed a Hub Group semi-trailer or train car. The intermodal shipping company’s bright green containers have criss-crossed the country since 1971, and during those 50 years, Hub Group has been in constant motion. A variety of acquisitions strengthened its offerings and allowed for new capabilities, while the development of industry-first technology created end-to-end visibility for every shipment.


Distribution + Logistics


Brand Strategy, Brand Identity, Editorial, Video, Public Relations, Web Design, Demand Generation



AVA Digital Awards, Gold Winner
Hermes Creative Awards, Platinum Winner
MarCom Awards, Platinum Winner

Mockup of Hub Group's brand guidelines
Mockup of Hub Group's new typeface under the new brand
Mockup of Hub Group's new icons under the new brand
Mockup of Hub Group's redesigned website
Two cell phones showing mobile versions of Hub Group's new website
Collection of four photographs showing Hub Group's new photography
Mockup of a Hub Group sign reading The Way Matters in a lobby
Mockup of a Hub Group advertisement reading The Way Ahead in a magazine
Mockup of Hub Group physical brand guidelines book
Mockup of Hub Group one sheeter
Mockup of Hub Group business cards

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