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Executive LinkedIn Program Amplifies Brooks Bell CEO’s Unique Approach to People-First Leadership

Walker Sands leans into social thought leadership to broaden reach, secure speaking opportunities and drive leads on LinkedIn.


impressions in 21 months


engagement in 21 months


average engagement rate over 21 months

Project Overview

In a crowded marketplace of aspiring LinkedIn thought leaders, executives face an uphill battle when it comes to cutting through the noise with a distinctive voice and perspective. Greg Ng, CEO of consulting firm Brooks Bell, has a bold, people-first leadership style, but needed support amplifying it on social media in a manner and cadence that would rally audiences and nurture relationships. To capture the attention of prospective Brooks Bell customers and employees, Walker Sands created an executive thought leadership program for LinkedIn that showcases Greg’s leadership philosophy in an engaging, ownable way, leading to significant increases in impressions and engagement.


Professional Services Consulting


Social Media, Content Creation


Mockup of LinkedIn article on black iPad
Program generates 40,000+ total impressions vs 415 total impressions
Mockup of LinkedIn article on iPad and reactions and comments on article
Program generates 898 engagements vs 9 engagements before Walker Sands
Mockup of LinkedIn post leveraging a poll on iPad with keyboard
LinkedIn article mockup on desktop computer
Program generates 2.23% average engagement rate vs. prior average of 1.2% engagement rate
Mockup of LinkedIn article entitled "Unlimited PTO Isn't Flawed, We Are" on iPad
Gregory Ng LinkedIn post on empathetic leadership.

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