Empathica Data-Driven PR Campaign
Data-driven PR campaign delivers 350 percent increase in social mentions for CEM software provider.
in equivalent ad value
increase in social media mentions
Empathica, a Customer Experience Management (CEM) software provider, was looking for lead generation within the big box retail industry. Walker Sands surveyed U.S. consumers, pitching the results and developing an infographic. This approach earned over 100 media placements, directly increased Empathica’s web traffic and spurred a triple-digit increase in social media mentions.