Skip to content

Cisco Results-Driven PR Program

Cisco teams up with Walker Sands to innovate a powerful results-driven PR program for the brand’s diverse partner network.

150+

high value media placements

700,000,000

media impressions

300+

new leads sources from a data-driven white paper

Project Overview

Cisco, one of the world’s most widely recognized technology brands, needed a scalable and customizable PR model for its partner network. Walker Sands developed a series of instructional videos that accompanied an easily reproducible PR program. Cisco’s partners followed Walker Sands’ lead to earn millions of media impressions and hundreds of new leads.

More Case Studies