Cisco Results-Driven PR Program
Cisco teams up with Walker Sands to innovate a powerful results-driven PR program for the brand’s diverse partner network.
high value media placements
new leads sources from a data-driven white paper
Cisco, one of the world’s most widely recognized technology brands, needed a scalable and customizable PR model for its partner network. Walker Sands developed a series of instructional videos that accompanied an easily reproducible PR program. Cisco’s partners followed Walker Sands’ lead to earn millions of media impressions and hundreds of new leads.