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Affectiva Amplifies Its Voice in AI Ethics With PR Campaign

AI technology company increases visibility as a thought leader using speaking opportunities and strategic PR.

70+

media placements

4

speaking opportunities secured for Affectiva’s CEO

50%

increase in top-tier mentions over six months

Project Overview

Affectiva is an established emotion AI company that recognizes artificial intelligence is at an inflection point. With growing buzz around how AI will interact with humans across industries like healthcare and automotive, Affectiva wanted to facilitate conversations about the ethics of these human-technology interactions, leveraging their expertise and industry knowledge. We stepped in to help Affectiva strategize a PR campaign that landed top-tier media coverage and positioned the brand and its executives as a thought leader in AI ethics, driving authentic conversations about concerns that plague the industry.

INDUSTRY

Artificial Intelligence

SERVICES

Public Relations

WEBSITE

affectiva.com

Photo of Rana el Kaliouby, Affectiva's CEO, speaking at the Wall Street Journal Future of Everything Festival
Mock-up of a Forbes media placement for Affectiva
Mockup of two Wall Street Journal media placements for Affectiva

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