
Bill.com
A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
Read the Case Study
Choosing a tech PR agency that engages in innovative B2B tech marketing strategies is paramount for both established technology companies and new tech startups. At Walker Sands, we’ve found that the best B2B tech marketing integrates social, search and public relations tactics into one PR strategy. Blending multiple tech PR tactics into a unified plan impacts the effectiveness of B2B tech public relations, resulting in increased brand visibility and greater ROI.
Many B2B tech PR agencies don’t know how to use social media strategically as part of B2B tech marketing. These B2B tech marketers treat social media channels as one group, without researching the difference between the various forms of social media.
B2B tech PR customers use a mix of different social media channels in various ways, meaning that technology marketers should approach each form of social media differently:
An integrated approach to B2B tech marketing should be a cornerstone of the PR and marketing strategies of top-tier tech PR agencies. Here at Walker Sands, we know that a combination of social, PR tactics and search provides the best exposure on all channels for technology companies like Acquity Group.
Integrating your B2B tech marketing strategy can successfully increase visibility of your brand and generate sales and revenue for your business. The best B2B marketing innovation comes from tech PR agencies that fully understand the needs of your technology company and can meet them with an innovative tech marketing plan.