Influencer & Analyst Relations

Analysts and key influencers validate successful marketing and PR efforts.

Influencer and analyst relations are a crucial component of any successful marketing and public relations strategy. Gartner, Forrester and other industry analysts define key trends and influence media coverage, purchasing decisions, investor opinion and industry status.

Walker Sands positions you as a thought leader and develops relationships with both boutique and target mainstream analyst firms in your industry. We identify key analysts and help them understand your story and value your position in the market.

Some influencer and analyst relations initiatives we undertake on our clients’ behalf include:

• Researching: We track important analyst reports on industry trends and announcements so you can stay updated on analyst perceptions in your market.
• Relationship Building: We draw upon our extensive network to help you establish strong relationships with key analysts your customers are following. We keep analysts up-to-date with your important company news by arranging visits and facilitating long-term relationships with the influencers that matter the most to you.
• Meeting Preparation: With message positioning, spokesperson training, presentation development, client reference and in-depth briefings, we prepare you to tell your brand story in the best light when meeting with analysts.
• Coverage Solicitation: Our strong, successful analyst relations programs result in recognition in Gartner’s Magic Quadrant, Forrester’s Wave Reports, and other key reports about your industry. We position your executives as thoughtful resources with unique perspectives, sharing reliable and useful information.

Walker Sands has an extensive network of analyst contacts. Our teams constantly work to identify and position you in front of pertinent analysts in your industry. Because of our work, many of our clients have been recognized as “leaders,” “influencers” and other top rankings in quarterly and annual analyst reports.

As public relations counsels to some of the biggest names in the tech and B2B space, we understand that a successful public relations campaign goes above and beyond media outreach. Walker Sands uses our expertise to help industry analysts perceive you as a valued resource for these key technology influencers.