A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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Lead generation for professional services firms is similar to lead gen for other B2B firms. But there are a few important differences that can ultimately determine your ability to close business, increase revenue and reach the next level of growth.
As a professional services firm, knowledge is your most important asset. Instead of selling a product or solution, you’re selling your company’s expertise. To capture new business, you have to position your business at the center of industry conversations on multiple media channels.
But it’s not just about raising awareness among key audiences at the top of the sales funnel. You also have to connect with audiences further down the funnel, at the place where prospects convert to qualified leads.
Search marketing extends your ability to target specific audiences at specific points in the sales cycle. By performing segmented keyword analysis, you can identify themes and keywords that are relevant to prospects at the top of the sales funnel or leads that are closer to signing a contract – your choice.
For example, the phrase “small business accounting tips” might be useful for targeting prospects that aren’t sure whether they need an accounting, while the phrase “selecting an accounting firm” would be more appropriate for prospects that are actively in the market for professional accounting services.
Walker Sands is a trusted lead generation consultant to a portfolio of professional services clients, including firms in legal, consulting, accounting and other fields.
To learn more about how our integrated approach to PR and digital marketing improves lead generation for professional services firms like yours, contact us today and let’s start the conversation.