A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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Does PR work? That’s a common question for companies faced with the prospect of investing thousands of dollars in public relations.
It’s true that the benefits of PR can be more difficult to track than the benefits of other marketing tactics like advertising. But that doesn’t mean businesses should skip PR in favor of more traditional advertising strategies.
At Walker Sands, we’re experts at integrating PR and digital marketing in a way that enables us to quantify the results our PR efforts produce for our clients.
Although decision-makers need assurances that their brands’ PR investments will generate a good ROI, measuring PR results can be challenging. To quantify PR impact, Walker Sands PR team has devised several ways to measure the effectiveness and impact of PR campaigns:
As a leading integrated PR and digital marketing agency for B2B technology companies, Walker Sands’ track record demonstrates that PR does work. Our Digital Ecosystem approach delivers added value and is an important driver of business growth for many of our clients.