A new brand identity that underscores our approach to B2B marketing — always customized, never templated
Read the Case Study
Many brands and businesses wonder why they need a digital PR agency. If they’re already investing in traditional PR, decision makers assume that their current public relations agency will be able to handle all of the opportunities and challenges that come down the pike.
But in today’s digital universe, that simply isn’t the case. When it comes to the question of a digital PR agency versus a traditional PR agency, we know that digital agencies offer capabilities that are beyond the scope of firms that focus on a more traditional public relations approach.
Want to learn more about what separates a digital PR agency from the rest of the pack? At Walker Sands, we’re the leader in integrated PR and digital marketing for B2B technology brands. Contact us for more information.
A digital PR agency has the ability to give clients exposure across a range of online and offline locations – essentially anywhere today’s audiences consume key messaging. From online media placements to social media engagement, a digital PR agency delivers outcomes that extend beyond the limitations of a traditional PR firm.
The best digital PR agencies combine PR and digital marketing to create a coordinated and comprehensive brand strategy. At Walker Sands, it’s something we call the Digital Ecosystem, and it enables us to tap into important synergies that deliver exceptional results for B2B technology companies at every stage of the business lifecycle.
Given the state of technology, most public relations firms are eager to brand themselves as digital. But at Walker Sands, we believe that there are several core capabilities a true digital PR agency should bring to your business.
Traditional PR has its place. But until your brand taps into the capabilities and opportunities of a top-flight digital PR agency, it will be impossible to connect your most important audiences with your most important messages.
At Walker Sands, we’ve integrated PR and digital marketing services from day one and we understand how an optimized mix of earned, owned and paid media helps B2B technology firms achieve business advantage. To learn more about our Digital Ecosystem approach, contact us or give us a call (312) 267-0066.