How to Choose a Digital Marketing Firm

Choosing the right digital marketing firm may be one of the most important decisions you make for your company’s marketing program. As digital consumes an increasingly larger portion of marketing budgets, marketing execs are under pressure to demonstrate return on digital investments-the kind of return that can only be achieved with the help of an experienced digital marketing firm.

With so much riding on your decision, you need to know how to choose a digital marketing firm that is not only right for your industry, but is also capable of delivering tailored services and solutions designed to maximize the value of your marketing dollars.

What to Look for in a Digital Marketing Firm

At Walker Sands, we’ve earned a reputation as a leading digital marketing firm by providing our clients with digital services that deliver real world results. We know what a first-class digital marketing firm can offer to B2B brands and have observed several must-have characteristics that you need to look for when choosing your company’s next digital marketing firm.

  • Consultative capabilities: An exceptional digital marketing firm doesn’t just go through the motions. Staffed by experienced digital experts, leading firms offer consultative capabilities that offer strategic insights about how to improve the return on your digital investments.
  • Multi-disciplinary: It’s reasonable to expect your digital marketing firm to offer services across a range of digital disciplines. From site design and SEO to content marketing and social channel promotion, your agency should know how to integrate various digital strategies for optimal results.
  • Multi-industry experience: In many cases, a digital marketing firm with B2B clients across multiple industries can bring added value to your organization by introducing cross-industry insights into your digital agenda.
  • Tactical track record: Knowing what needs done and knowing how to do it are two very different things. When choosing a digital marketing firm, look for agencies with a strong track record of implementing and executing digital tactics for B2B companies.
  • Results-focused: Ultimately, digital marketing is all about results. Your next digital marketing firm should share your focus on results, and provide ongoing monitoring and measurement of the outcomes that are being achieved across your digital initiatives.

Walker Sands is a full-service digital marketing firm that offers best-in-class services to B2B brands across a range of industries. Headquartered in Chicago, we provide results-focused digital services to fast-growing B2B companies across the nation.

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