An integrated awareness campaign, created to identify why so few girls are pursuing careers in IT, generates substantial brand power for CompTIA.
Read the Case Story
It’s never been more important to showcase your professional services firm’s expertise. To grow your business, you need to be visible to industry insiders capable of influencing decision-making processes. But demonstrating your firm’s knowledge and experience isn’t easy, especially in highly competitive markets. The problem isn’t that you lack thought leaders — it’s presenting their knowledge in a way that’s attractive to reporters and influencers.
Walker Sands is a trusted integrated marketing partner for some of the fastest growing technology consulting and professional services firms in today’s marketplace. We’ve built our reputation by working with senior leadership and C-level consulting executives at a variety of B2B professional services companies including:
As experts in your field, we quickly grasp complex topics and create sophisticated marketing strategies, aligning various thought leaders with opportunities that are tailored to their strengths and knowledge base.
Our PR teams leverage the full spectrum of earned, owned and paid media to reach and engage key audiences. From full-fledged media strategies to messaging frameworks, our media relations teams craft sustainable, agile long-term PR strategies aimed at driving awareness and credibility for professional services brands in the verticals listed above.
At Walker Sands, we’ve staffed our professional services PR team with industry experts who are well versed in the nuances and trends of your space — and who know how to craft the media messages that will have a lasting impact.
Walker Sands is inspired by B2B professional services brands, delivering creative solutions that solve your brand’s challenges. Built through a collaborative, iterative process driven by our creative team, we execute on strategies designed to tell your business’ unique story.
We’re an ideal creative services partner for your professional services brand if:
Good creative should increase brand awareness while delivering a pipeline full of sales qualified leads. From copywriting to motion graphic design, our extensive skill set can help you develop creative assets that drive real results for your business.
Our demand generation teams deploy digital marketing strategies aimed at generating more inbound leads and web traffic for your professional services brand. Building a bridge between your audience and messaging, our lead generation experts know how to drive measurable business results.
Some of our demand generation tactics for B2B professional services brands include:
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