B2B Fintech Marketing

Access the industry experience, relationships and creative digital expertise you need to execute the right marketing strategy for your fintech company.

"Thanks to Walker Sands' strategy in launching our Visa partnership before the show, when I showed up, a lot of buzz had already been created and we were hot."

Natalie Hahn, Vice President, Marketing Communications, Billtrust

Fintech financing is breaking records every year as it continues to extend into the tens of billions. And each year, new players and competitors continue to emerge in fintech, from payments to lending to insurance.

But the fintech industry is crowded. Fintech businesses looking to attract funding, reach new customers and challenge the business models of the legacy financial services sector must have the marketing infrastructure in place to win the attention of the audiences that matter.

Fintech PR to drive conversations, leads and sales

When you partner with Walker Sands for fintech PR, you access the industry experience, media and influencer relationships you need to execute the goal-oriented marketing strategy that's right for your fintech company.

Walker Sands works with fintech companies that specialize in:
- Payments processing and value-added services
- International money transfer and cross-border payments
- Alternative payments and cryptocurrencies
- Peer-to-peer payments
- Alternative lending and alternative investment platforms

We apply our depth of fintech PR  expertise to efficiently exceed your marketing and business goals. From strategy to execution, we help you define your goals and identify challenges before rolling out a targeted marketing strategy designed specifically for your business.

Our PR services include: 

  • Media and influencer relations
  • Strategic messaging and thought leadership campaigns 
  • Proprietary research and data-driven PR
  • Content development and distribution

Creativity and content marketing expertise for fintech businesses  

Whether we’re reimagining a trusted brand’s visual identity or helping an emerging fintech company raise its profile to get acquired, our fintech marketing results speak for themselves.  

Our writers and designers understand how to create content marketing assets that your fintech can use to attract more web traffic, convert more leads and generate greater demand for your solutions. At the same time, the Walker Sands media relations experts and fintech writing team can grow your fintech brand’s share of voice across the most-read publications in the industry. Whether owned or earned media, every new engaging piece of thought leadership elevates your fintech brand.

Generating demand with fintech digital marketing

To ensure your fintech gains the attention of the most high-priority audiences, our demand generation and digital advertising teams strategically craft inbound and outbound digital strategies for your content. These fintech digital marketing strategies can include:

  • Targeting people with specific roles on LinkedIn, such as COOs or product managers
  • Natural keyword integration for improved search performance
  • Search advertising programs focused on intent-based terms like “payment processing API” or “insurance technology partner” to maximize ROI of ad spend

As the payments, banking and finance landscapes rapidly evolve, your business needs to stake its claim as one that will define the future of money. Walker Sands can help craft, elevate and amplify the story of your fintech brand to heighten credibility, broaden awareness, and generate business-changing results.

The thought leadership and digital advertising of our fintech clients are regularly featured in —

Ready to get started? Get in touch with Allison