B2B Electronics Marketing

Growth opportunities in electronics are endless for manufacturers, engineers, suppliers and consumers. From home automation and the Industrial Internet of Things to machine learning and cloud computing, a wave of innovation is sweeping across electronics hardware and software products, and creating new opportunities for brands.

But despite the pace of innovation, commoditization continues to be an issue. In the crowded electronics space, brands struggle to differentiate their products and accurately communicate the value they provide to both consumers and B2B buyers.

At Walker Sands, we understand that your success isn't just about generating awareness. The best way to tap into opportunities and stand apart from the crowd is a customized B2B marketing program that carves out a unique position for your electronics brand in the minds of buyers. From strategy to execution, we will creatively deploy the programs that set your business apart and accelerate its growth into the future. 

Here are just a few of the areas our electronics marketing clients focus on:

• Home automation
• Industrial automation
• Internet of Things (IoT)
• Machine learning
• Manufacturing
• OEMs
• Product and design engineering
• Robotics
• Smart technology
• Smart cities
• Telematics
• Wearable technologies

With our foundation of deep experience in the electronics industry, we are the ideal strategic partner for amplifying the impact of your marketing efforts. And our breadth of in-house services allows us to tailor and continuously optimize the approach that will drive the highest ROI possible.  

Strategic B2B PR for robotics, telematics and everything in between

Our extensive portfolio of media relationships and client experiences make us an ideal electronics PR partner. Our teams are experts in your industry, and craft thoughtfully designed strategies aimed at generating awareness and credibility in an increasingly saturated market. 

You can leverage any or all of our PR services, including: 

• Media and influencer relations 
• Thought leadership campaigns
• Data-driven reports
• Content creation, distribution and amplification
• Awards, events and speaking opportunities

Creative, content-driven marketing strategies for electronics brands

The electronics industry is abuzz with new technologies, innovative products and thought-provoking conversations. With Walker Sands by your side, you can navigate these dynamics to earn attention, differentiate your brand, and surpass your business goals. We’ve done it with:

• Award-winning creative work
• Sales-generating product launches
• Content-driven awareness campaigns

When you partner with Walker Sands for creative services, you gain access to our team of writers, designers, social media experts and videographers who inject new ideas into everyday marketing elements — addressing and overcoming your biggest business challenges for tangible results. 

Digital and demand generation strategies for B2B electronic companies

Almost every marketing initiative for an electronics brand needs a digital demand generation strategy to maximize results. Our digital marketing experts design and implement the architecture of channels and messaging that will amplify impact through tactics such as:

• Role-based LinkedIn targeting (e.g., Director of Manufacturing)
• Landing page content optimized for strategic phrases (e.g., automotive robotics manufacturing)
• Targeted Google Ad campaigns for relevant search phrases (e.g., most reliable auto robotics)

With our spectrum of marketing expertise, your electronics brand can begin accelerating growth on its path to market leadership.