A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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media placements throughout 2-month program, including feature stories in top biz and tech pubs
total media and analyst attendees, including Forbes, MIT Technology Review and Wall Street Journal
on-site interviews covered by The Guardian, Bloomberg, NBC Bay Area, CBS Radio and PC Mag
RoboBusiness, the robotics industry’s premier event, wanted to improve the annual conference by increasing its awareness and reach. Walker Sands leveraged its relationship with technology publications to develop a public relations strategy that made the conference the largest in its 12-year run, capping it off with top-tier media placements and on-site interviews.
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Located at the heart of Silicon Valley, RoboBusiness 2016 was set to be the largest in its 12-year run with more than 100 exhibitors and 2,000 attendees. As such, the RoboBusiness team wished to increase awareness and reach of the conference, its sponsors and its products within the local and robotics communities by welcoming new media and analysts to the event.
With a proven track record for successfully promoting technology-focused industry events, Walker Sands was selected to help RoboBusiness broaden its media reach by securing local and national media coverage before, during and after the event, and increase media attendance on the show floor. Walker Sands was also tasked with providing on-site support to the RoboBusiness team and facilitating media interviews at the event.
Borrowing tactics from previous industry events and leveraging the agency’s relationships with top-tier technology publications, Walker Sands developed a public relations strategy to accomplish the PR goals for RoboBusiness 2016.
Key elements of Walker Sands’ approach included:
Walker Sands’ media outreach prior to the 2016 RoboBusiness Conference generated 48 media placements in just 60 days, including feature stories in top business and technology publications like TechCrunch, VentureBeat, The Guardian and Mashable.
Other outcomes of Walker Sands’ work included:
Going forward, Walker Sands continues to work as a trusted PR and marketing partner for events across the country, garnering widespread media attention and increasing media attendance for each.