B2B Social Media Marketing Services
B2B buyers are exploring brands on LinkedIn, Reddit, YouTube and TikTok. Our social programs are built to meet them there, with content that earns attention, builds trust and increases visibility across human and AI-powered discovery. We support strategy, creative, publishing and reporting for brands looking to grow awareness, credibility and influence.
Build long-term visibility and trust with organic B2B social
Your audience is on LinkedIn, Reddit, YouTube, Instagram and TikTok exploring ideas, evaluating companies and forming opinions long before they enter a sales cycle. We help B2B brands stay visible with the right content, in the right places, at the right time.
Our social programs are built around audience trust and long-term credibility. That includes brand storytelling, executive visibility, influencer campaigns, creative production, employee advocacy and community engagement. Whether you’re focused on awareness, hiring, market education or AI visibility, we connect every post back to a business outcome.
We support clients with platform strategy, content planning, copywriting, creative, publishing and reporting — all grounded in a structured, efficient process. You get a consistent social presence that performs natively, earns attention and improves how your brand shows up in AI-powered search experiences.
“Did you hire a new social media person?”
Comment on a Semrush organic social post curated by the Walker Sands team
B2B social media case studies
Social media capabilities
Every B2B brand has a different visibility challenge — from building credibility in new markets to engaging technical buyers or activating executives. We offer full-service social programs tailored to your audience, business goals and growth stage.
Explore how we support strategy, content, creative, publishing, influencer campaigns, executive visibility and more.
Influencer Marketing
Influencers in B2B aren’t just creators — they’re trusted voices: analysts, engineers, podcast hosts and community leaders. We connect brands with credible experts who already shape buyer conversations across LinkedIn, Reddit and YouTube. Our influencer programs include sourcing, outreach, creative direction and performance tracking — whether you’re launching a new product or scaling awareness in a new market.
Social Media for Brands
Social media helps buyers evaluate your relevance — even when they’re not ready to buy. We help brands show up consistently and credibly across LinkedIn, Instagram, Reddit and more.
From thought leadership and hiring campaigns to product launches and live event coverage, we deliver brand programs that build recognition, spark engagement and support long-term growth.
Social Media for Executives
Buyers and employees trust people before they trust brands. Executive social content drives outsized reach, signals authority and builds real-time connection with target audiences.
We create executive visibility programs that blend thought leadership, storytelling and POV-driven content — backed by performance data and AI visibility best practices.
Strategic social that supports real business goals
Work with a team that understands both the platforms and the people behind them. Our social programs are designed to increase visibility with buyers, talent and AI tools — using strategy, content and creative that aligns with how decisions get made today.
B2B organic and paid social media clients we’re proud to support
Walker Sands Social Media Capability FAQs
Can you make us go viral?
While going viral is an exciting moment for any brand, we don’t believe in virality as a useful metric for building a social program. Due to the unpredictable nature of many social platforms’ algorithms, no agency or individual can guarantee virality. Instead, Walker Sands focuses on developing an ongoing strategic approach to social media that fosters communities and builds credibility for your brand over time, while also jumping on trending moments when appropriate.
Why is social media important for a B2B company?
Social media is an ingrained element of consumption, even for B2B buyers. It provides brands with an owned platform they can use to build meaningful relationships with their most important stakeholders (there’s a reason it’s called “social”). Conversely, the lack of a social media presence often gives potential customers cause for concern and can empower your competitors to control the narrative on social platforms.
Which platforms should I invest in?
Platform recommendations will always depend on a brand’s target audience and desired outcomes. While B2B marketers often shy away from platforms such as Facebook, brands can find success targeting niche audiences on these platforms. Our B2B social media marketing agency seeks to reach these audiences with content that speaks to pressing issues they encounter within their industry.
Power marketing outcomes with a smarter approach to social.