Editorial Content

How Walker Sands Can Help

Our editorial content is right for you if:

• You need messaging that aligns with your brand and resonates with your most important audiences.
• You want to stand out from the crowd.
• You want to establish or cement your position as a B2B tech expert.
• You love data and research.
• You want content that conveys authority and delivers results.

Walker Sands doesn’t just craft content — we command expertise. Our teams specialize in different practice areas, with an inside-out knowledge of your products, audiences and differentiators. We’re well versed in your pain points, and we know how to celebrate your wins.

While crafting this content, we speak exclusively in your voice. Our process starts with thought leadership interviews that hone in on your priorities and messaging. From there, we apply the primary research, competitive context and original insights needed to connect with your audience. Finally, every word we write goes through our meticulous editorial process for quality assurance, saving you time while helping you put your best foot forward.

In particular, our reputation as a data powerhouse sets our content miles ahead of the pack. This unique approach to producing original research drives much of what we do and will position your brand as a trusted authority, whether through owned or earned media.

Choose the content that’s right for your B2B brand. Our offerings include:

• Bylines (contributed articles for the media)
• Blog articles
• Infographics
• Case studies
• Data reports
• Quick polls
• White papers
• Speechwriting

Looking for something else? Just tell us what you need, and we will find the right solution. Our creative team is well versed in developing a number of unique assets as well as comprehensive campaigns.

You already know how to walk the walk — so let us help you talk the talk. Get in touch with our editorial content experts today for a more customized, in-depth perspective.

Your content is an essential driver of business, and we ensure that it speaks directly to the needs of your target audiences with the distinctive voice of your brand. Content is what initiates interest, engages emotion and motivates the eventual purchase.

Deploy a B2B Content Marketing Strategy that Earns Authority and Drives Leads

Our content writers and strategists can inform your target audiences and keep them engaged with your brand throughout their buying journeys. It all starts with compelling, original and useful content, which can take the form of e-books, white papers, tip sheets, data studies or blog posts.

Our content team will first identify content opportunities that your competitors are missing out on. Then we present topic ideas that will address the needs of your target audiences while also advancing your brand’s trust, authority and relationships with potential customers. Once we’ve gained consensus with your team on the content’s audience, topic, format and distribution strategy, we turn the vision into reality – and quality, actionable leads for your business.

We Write for Your Target Audiences and Optimize for Search

While no one will ever know exactly how Google’s search algorithm works, we do know what Google’s goal will always be: to help people find what they’re looking for online. Our approach to SEO content is the same. We begin by understanding who your audiences are. What types of companies do they work for? What are their roles? What are their pain points and goals?

Once we have a complete idea of who we are writing for, we conduct keyword research to pinpoint what words and phrases they are most likely to use when they search for more information. We then create search-engine-optimized content that speaks to the specific pain points of your target audiences and demonstrates the solutions that your business has to offer.

Brand Messaging for B2B and Professional Services Firms

Are you delivering a clear, consistent and compelling message to your most valuable audiences? With so many digital marketing channels available today, that fundamental task has never been more difficult – or crucial to the success of your business.

At Walker Sands Digital, we help your business establish itself as a leading brand in your industry. We engage in productive conversations and conduct deep competitor analysis to uncover what makes your business appealing to your target audiences. At the conclusion of the process, you will have a comprehensive brand messaging guide that every employee can reference to ensure maximum brand impact across all audience touchpoints.

Can Better Content Help You Grow Your Business?

Walker Sands works with you to strategize, create and deliver the quality content that will lift your B2B brand above the competition. Connect with our content experts today, and let’s create a content plan that will spread awareness, grow leads and build business.