Creative Services

Content fuels every channel of your organization, from recurring resources like bylines and blogs to deeper deliverables like case studies, data reports and white papers. When content addresses the needs of your audiences, it’s the ultimate driver of business success.

At Walker Sands, our strategists and producers are experts at identifying opportunities to generate results through useful, relevant content. We know how to develop the editorial work that will amplify your industry authority, boost your search rankings, increase your web traffic, drive social shares and generate leads. We craft messaging that aligns with your brand and resonates with your most important audiences in key media outlets like the Washington Post, Forbes, CNBC, Reuters, Inc., Business Insider and more.

Walker Sands can bring your B2B brand to life. What overall impression does your brand want to have? What sort of information do you need to convey? How bold of a stance do you want to take on key issues? This carefully considered approach to brand expression informs the verbal and visual identity that makes your company unique and ownable.

Drawing on the insights of our brand research team, our creative group builds comprehensive identity systems that ensure clarity, consistency and cohesiveness across all channels in the form of logos, color palettes, typeface, voice, tone and much more.

From concepts and wireframes to layout and typography, every decision our designers and writers make is deliberate and in line with your defined brand expression. We pair our visual expertise with content that drives home your message, which is optimized to capture the best search results and lead conversions. From a full-scale website redesign to a more tactical landing page, no web project is outside our scope.

Want to whet the appetites of sales prospects with a customized fortune cookie? We’ve done it. Intrigued by the idea of sending them a piñata? We haven’t done it — yet.

Our creative campaigns go beyond traditional outreach to employ full-scale landing pages, printed assets, media placements, interactive media and more. The bottom line: If we can imagine it, we can make it happen.

But you won’t find us being creative just to be creative (or win awards). We always make sure our ideas are both aligned with your objectives and capable of proving value.

With an active social media presence, you can not only keep your fingers on the pulse of the industry, but you can also help start the conversation.

Every social media engagement with Walker Sands starts with a full audit of what’s working and what’s not. If you have social goals in mind, we’ll help you exceed them. If not, we’ll start from scratch, employing your brand identity to drive executive thought-leadership campaigns on Facebook and LinkedIn and build culture through Twitter and Instagram. And because everything we do is driven by results, we’ll monitor engagement and analytics across all platforms to refine and improve your social strategy over time.

Video is no longer the next frontier in B2B marketing — it’s a proven way of telling your company’s story and visualizing important information for your audiences. Business leaders show a growing preference for video content, and our video offerings keep you ahead of the trend. Our video offerings dovetail with written content like case studies and testimonials to form a robust package or stand alone as product demos, event recaps and culture promotions. Every video keeps your branding and vision front and center.

Animation isn’t kid stuff. Animated product videos, GIFs and custom motion-design video templates lend a professional edge to every piece of content that carries your brand’s name. We’ll teach you how to integrate our motion design into your work or take the reins to launch fully produced content.

Your organization should look the part. From headshots to office culture, we take a photojournalistic approach to showcasing the people who make up your brand. Stock photography on a website? Just say no. We’re here to help. And yes, we’ll even supply props if needed.

Interested? Check out our own headshots to see our work — and who we are.

The Complete Sales Enablement Tool Kit for Your B2B Brand. From PowerPoints to talk tracks, Walker Sands can create everything your sales team needs to feel empowered and help drive more business.