How to Find the PR Firm in Atlanta For You
Atlanta is one of the nation’s fastest growing hubs for big tech companies. In this increasingly competitive landscape, more businesses are seeking out PR agencies that are well-versed in building brand awareness among target audiences.
While the search for a PR firm in Atlanta can be challenging, the payoff for your business is worth the hunt. So, what should you look for in your PR partner?
What You Should Look For in an Atlanta PR Agency
B2B tech PR is critical for raising your company’s visibility among target audiences and consumers, especially in the saturated Atlanta market.
But not all PR drives awareness effectively. Without a partner that understands your business and goals, it’s easy to miss the mark. Find a PR firm in Atlanta that takes advantage of opportunities to drive results. Your ideal agency should have:
- Industry knowledge: New products and trends are constantly emerging in B2B tech. Your PR team should understand these broader B2B tech trends, Atlanta’s market and your company’s specific offerings. Experience in growing Atlanta industries like AI, fintech, healthtech, retail tech and cleantech is a must.
- Thought leadership: Thought leadership is an effective strategy for becoming a trusted leader in the B2B tech space. Your Atlanta tech PR agency should help maintain and update the company blog, craft white papers, and help secure contributed bylines and industry-related opportunities.
- Content expertise: A PR strategy is most likely to succeed by leveraging quality content that can be integrated into campaigns. Contributed articles, white papers, case studies, research projects and other types of content provide opportunities to showcase your brand and get relevant messaging in front of key audiences.
- Creative capabilities: In addition to PR expertise, you might need customized solutions that bring together branding, creative, demand generation, marketing strategy and web to amplify brand awareness initiatives. From strategy to execution, a B2B marketing agency in Atlanta with integrated capabilities can help supplement your PR and marketing goals.
Walker Sands Is the PR Firm You’ve Been Searching For
At Walker Sands, we understand that a strong public relations strategy is critical to brand success — particularly in a crowded market. Our PR firm in Atlanta specializes in creating sustainable, long-term programs that drive awareness, increase credibility and enhance your reputation.
Walker Sands generates awareness for your B2B technology brand by leveraging social media, SEO and digital marketing. As a top public relations firm in Atlanta, our detailed approach focuses on the uniqueness of brands across various sectors including:
- Retail & E-Commerce Tech
- Martech and Adtech
- Education Tech
- Professional Services
- SaaS/Enterprise Software
Contact us today to learn more about how our Atlanta PR experts can pass along their B2B expertise.