In February 2015, Newark element14 and the Raspberry Pi Foundation launched the Raspberry Pi 2 Model B, the first major iteration of the board since the original version launched in February 2012. The new board offered 6x the speed and 2x the memory of the original product, but still cost less than $35. As Newark element14’s PR agency-of-record for nearly two years, Walker Sands was tapped to help launch the new board on a global scale, capture share of voice over its competitor, and drive sales of the brand’s exclusive accessories and add-ons.
Through expert collaboration, the Walker Sands team and Newark element14 were able to achieve their goals and then some. The campaign helped make the little computer a big success. YouTube unboxings, exclusive giveaways and sneak peaks had techies on the edge of their seats waiting for Raspberry Pi 2 Model B to launch.
Watch the Raspberry Pi Launch Case Study video to see what happened next.