At Walker Sands, we’re building the world’s leading B2B growth services firm — designed to help clients connect strategy, execution and measurement to drive business outcomes.
The reality today is that B2B companies are navigating more complex buying journeys, increased pressure to prove ROI and disconnected systems across marketing, sales and customer success. Sustainable growth requires a connected go-to-market (GTM) operating model that unifies brand, demand, revenue operations, technology and data.
That’s why, last month, we were excited to join forces with RevPartners, a revenue operations and GTM engineering firm with deep expertise in HubSpot CRM architecture, managed RevOps, Clay and demand orchestration.
RevPartners’ track record is beyond impressive. They’re the only firm in the world to simultaneously hold HubSpot Elite Solutions Partner and Clay Elite Studio Partner status. They support revenue teams at leading B2B brands, from growth stage through enterprise. In just five years, RevPartners has grown into a team of 85 incredibly skilled strategists and technical engineers.
With nearly a month in the books since we first shared the news about the acquisition, I sat down with Brendan Tolleson, co-founder and CEO of RevPartners, to discuss what makes his team stand out, key industry changes we’re watching and how our new partnership is already offering a path forward for B2B leaders.
I love the RevPartners origin story. Can you share more about your inspiration and how you got to where you are today?
To be honest, RevPartners first started at a difficult time for me. Like many others, I lost my job during COVID-19. With a family to help support and uncertainty about where to go next, I had to think hard about what I wanted professionally, and I had to get to that answer fast.
So, I reflected on the market. I’d spent much of my career in traditional sales and marketing roles at VC-backed tech companies, connecting the dots between software, distribution channels and service offerings. I’d also started to hear a growing need among executives for digital transformation as a business necessity.
In 2020, RevPartners was founded around a common thread in these observations — companies had ambitious growth goals, talented teams and plenty of tools, but day-to-day operations introduced friction between marketing, sales and customer teams. There was a better way for B2B companies to approach growth, and it started with aligning the workflows and systems revenue teams relied on.
We built RevPartners around that vision. As a revenue operations and GTM engineering firm, we help companies develop the systems, processes and visibility required to grow with confidence. We pride ourselves on being true RevOps strategists capable of turning GTM tactics into strategies, handoffs and reporting that work in practice, every day.
It’s amazing to see where we are now. I’m excited about where we’ll go next with Walker Sands.
What makes RevPartners and Walker Sands a strong match from your perspective?
From day one, our partnership centered around a shared understanding of where B2B is headed.
We have to move beyond disconnected tactics and more tools for the sake of tools. To drive growth, B2B companies need a connected GTM operating system that unifies strategy, marketing, sales, systems, data and execution around measurable business outcomes. Walker Sands has built a strong platform and track record around Outcome-based Marketing (OBM) — RevPartners brings the RevOps and GTM engineering layer to operationalize that strategy. It’s a perfect pair.
The other piece that makes our match strong is cultural. As we got to know you and the Walker Sands team, it was clear we think about building a company and nurturing talent in similar ways: high standards, client-centered work, collaborative teams and a long-term view of growth.
Our capabilities are highly complementary, but just as important, our values align. That combination made Walker Sands and RevPartners a natural fit, and we’re already seeing the positive impact of our dual strengths in practice.
What are you seeing in the market that’s changing how B2B companies should think about revenue operations? What makes RevPartners’ approach unique?
A big trend we’re seeing right now is companies reaching a breaking point with fragmented growth efforts. B2B organizations used to be able to slide by with siloed tactics, but these disconnects are becoming increasingly painful — and costly.
We see this gap with data and measurement in particular. Marketing is optimizing for one set of metrics, sales is operating from another, customer teams have their own view of the account and leadership is struggling to make decisions based on data that doesn’t line up. Ineffective handoffs between these groups slow growth and hamper even the most strategic sales and technology investments.
That’s where RevPartners differs. We don’t come in with a “platform-first” mindset. We start with the revenue motion: how a company sells, how buyers move through the journey, where friction exists and what’s required to make smarter decisions. Then we design the systems, workflows and reporting to match these needs.
Our goal is to offer a GTM engine where teams can easily and reliably see what’s working, trust data and move faster with confidence.
I had the chance to spend time with the revenue and GTM community at Southbound, RevPartners’ annual conference this April. You all crushed it! What’s top of mind for B2B revenue teams right now?
It was nice that you and some of the Walker Sands team could be there. Southbound is a great opportunity to connect with the people who motivate our work. The conference welcomes revenue leaders, operators and GTM teams interested in answering a similar question: How do we build smarter, more efficient growth engines in a market that keeps changing?
What stood out to me at Southbound 2026 was how pragmatic the goals and learnings were. Revenue leaders are looking for practical solutions they can trust. Even more cutting-edge conversations around AI, data, automation and changing buyer behaviors were grounded in helping teams focus, prioritize and execute better daily.
Southbound reinforced that the next phase of B2B growth will belong to companies that pair innovation with operational discipline. Success will come from knowing which changes make the business better based on trusted, shared insights.
I saved the hardest question for last. You recently re-discovered your childhood basketball card collection. As a fellow child of the ‘90s, what do you remember most about the NBA from that era?
The data (aka my basketball card collection) would lead you to one conclusion: Michael Jordan.
I was obsessed. Friday nights were spent trading cards with friends. Beckett magazine was our source of truth and my only goal was to accumulate as many Jordans as possible. I’m slightly embarrassed to admit that obsession even extended to buying his cologne.
Looking back, it’s amazing what one brand can do. Jordan was more than the face of the NBA. He elevated the entire league. I’d like to think we’re chasing something similar in our own way. Bringing together two great companies opens opportunities to elevate what a growth services partner can deliver for our clients.
Fortunately, my acquisition strategy has improved since the days of buying Jordan cologne. I hope our first weeks working together are proof of that.
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