Trying to improve revenue in professional services? Public relations could be the answer. Nearly all B2B companies can benefit from public relations. But a robust PR strategy is especially important for professional services firms – businesses that rise or fall based on their industry authority and thought leadership.
As a professional services firm, your business model is different from other B2B companies. You’re not selling a product or solution. You’re selling knowledge and the ability to convert your expertise in positive outcomes for your clients.
Professional services public relations initiatives raise your firm’s visibility and improve your ability to attract new business. But it’s not enough to simply promote your skills and service offerings. You have to differentiate yourself and demonstrate why your business is better equipped to meet prospective clients’ needs than the competition.
When it’s done consistently and in consultation with an experienced PR partner, public relations can help growing professional services firm occupy and own a market niche. Instead of beating the bushes for new business, your firm becomes the go-to authority in your niche – the standard that the competition has to outperform to win new accounts.
No single PR tactic can provide the visibility your professional services firm needs to achieve a sustained growth curve. The best professional services public relations campaigns are part of a comprehensive PR strategy that relies on a diverse mix of tactics.
At Walker Sands, we’ve developed a reputation as one of the nation’s fastest growing professional services public relations agencies. Our secret? We understand our clients’ businesses and leverage a unique integrated marketing approach to achieve measurable business outcomes.
Contact us today and let’s start a conversation about how Walker Sands can help your firm leverage innovative PR to win more business in the next quarter.