Our Approach to Public Relations
The world of PR has changed dramatically in the last few years. We’re excited. You should be too.
The media landscape is completely fragmented. The explosion of social media has enabled brands to talk directly to customers. And people no longer wait for information to find them. They’re out searching on Google for their answers.
How do you sell to an increasingly skeptical audience that doesn’t want to be sold to?
Walker Sands provides a mix of earned, owned and paid media strategies to reach your core audiences. You can’t focus on one channel and hope the rest will follow. They need to work in concert. Seen this way, the explosion of new channels of communication presents a huge opportunity, provided you approach them in the proper manner.
We help our clients get into The Wall Street Journal and TechCrunch. We want to see you at the latest Forrester conference. But we also want your brand being discussed in the social stream and visible in search.
Your prospects are consuming content in LinkedIn Groups, participating in Twitter chats and discussing industry news on Google Hangouts. They are watching videos and sharing slides. They are reading all the comments on blogs. You need to be there.
They are also searching. Searching for you. Searching for topics that you can address. “Top 10 business productivity apps,” “how to measure my marketing efforts,” “trends in digital media.” If you aren’t there, you aren’t credible.
Public relations needs to understand all these factors and execute against them. This is how we approach all of our PR efforts.
Generating content and getting stories placed in Mashable, TechCrunch, and The New York Times is core to our offering. But we also understand the importance of participating in the comments, monitoring the viral shares and ensuring the article includes a followed link back to the right page on your website.
And even before that, we make sure you have the right content strategy, the right social strategy and the right search strategy to generate the leads you need to succeed. PR is an integral part of a lead gen program, but without the proper lead systems in place, your PR program is being held to an unfair standard.
Walker Sands focuses on reaching your audiences where they live and breathe across multiple channels. That results in strong business growth and successful exits. We’ve seen our clients’ businesses double in size, gain millions in funding, successfully be acquired and go public on the New York Stock Exchange.
If you have a great story and are looking to reach audiences in new and creative ways, come talk to us.