Paid Media Services for B2B Brands
Engage and nurture prospects at every stage of the sales funnel with paid media that accelerates your business growth.
Accelerate growth with full-funnel paid digital media services
Growing your B2B brand requires you to not only generate high-quality leads, but also nurture them through long sales cycles. You need paid media campaigns that reach specific audiences where they are and target them with display ads, branded content and other assets optimized to drive them toward a closed deal.
At Walker Sands, we leverage our deep channel expertise to craft full-funnel, integrated digital marketing strategies for global B2B brands — strategies designed to move the needle on your business outcomes. We help you reach your audience at the right time and with the right message, whether by layering multiple targeting strategies, such as intent and personas across the buyer journey or targeting specific buyers and accounts.
Grow your sales pipeline efficiently
Looking to get more out of your paid channels? Our highly targeted campaigns fill your pipeline with qualified leads, while ongoing optimization efforts help manage your spend effectively.
Strategic media planning + execution
Execute channel-specific media buying and campaign activations across search, social, programmatic, video + CTV, audio, (D)OOH, webinars, content syndication and publisher platforms. Our paid media services feature a high level of expertise across channels and tactics to ensure success for your team. Our programs include strategy planning, campaign builds, ad creation, budget management, audience targeting and tracking setup for a seamless, high-impact launch.
Move prospects down the funnel
Our campaigns engage all levels of the funnel across the customer journey. Our paid services team employs tactics to enhance brand perception and awareness while driving and engaging leads to achieve a comprehensive, full-funnel approach.
Attribute paid activity impact
We provide visibility into how your paid channels and campaigns impact your sales funnel, bridging the gap between marketing strategy and business outcomes.
Ongoing management for better performance
Ongoing activity monitoring and management focus on performance alignment and efficient execution. Our programs include regular monitoring, optimization, reporting and cross-team collaboration to refine targeting, creative and spend based on real-time insights.
Media plan to maximize marketing ROI
Our paid media team uses data to drive insights and optimizations that drive results. We leverage the right channels, marketing psychology and performance data to maximize return on investment for each of our clients.
“This is exactly why we changed marketing partners. This reporting is exactly what we needed and what we were looking for!”
Mary Owen
VP Marketing + Demand Gen, KnowBe4
B2B digital marketing case studies
B2B paid media clients we’re proud to support
B2B Paid Media FAQs
What paid media channels does Walker Sands support?
Paid media includes, but is not limited to, the following:
- Paid search
- Paid social
- CTV + video
- Content syndication
- Webinars
- Display + programmatic
- eblasts
- Influencer marketing
- Audio advertising (podcast and radio)
- OOH + DOOH
When should companies use paid media?
Paid media is a fast and effective way to reach target audiences and can be used to supplement other marketing efforts, such as public relations. Paid media also enables companies to reach audiences across a wide range of platforms, resulting in increased brand awareness and a higher number of leads.
Which is more effective: PPC or SEO?
PPC and SEO are both effective in driving traffic and leads. However, these strategies are most effective when they work together. PPC can drive visibility around terms more quickly and is crucial in generating leads for lower-funnel keywords. SEO, on the other hand, is essential for driving awareness and establishing thought leadership. At Walker Sands, our SEO and paid media teams work together to develop a comprehensive strategy that enhances visibility for key terms relevant to your organization.
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