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Our Clients
: Featured
Clients : SurePayroll
SurePayroll, the nation's leading provider
of online payroll services, first turned to us in March 2002
to assist them with marketing and communications initiatives. Since
that time, SurePayroll has come to rely on Walker Sands Communications
for our expertise in many areas.
Click on a link below to learn more.
Visit www.surepayroll.com/ourservice/companyinfo/pr/
for SurePayroll media materials. All journalist inquiries should
be directed to Michael Alter of SurePayroll (email: malter@surepayroll.com;
phone: 1-877-954-SURE, ext. 7229).
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“Walker Sands Communications has become an important resource
for SurePayroll and we can credit part of our strong growth to their
talent, passion, and dedication. More than anything else, they seem
to be driven by whether or not their efforts help SurePayroll to
be successful.”
- Michael D. Alter, President
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The stories below were all placed by the Walker Sands media relations
team. As part of our work for SurePayroll, we defined and executed
a structured media relations plan based on the company's high-level
business strategy.
April 28, 2008. “Survey: Providing Health Care an Increasing Challenge for Small Business”, Nashville Business Journal
April 28, 2008. “Entrepreneurs Consider Staffing Alternatives”, Jacksonville Business Journal
April 26, 2008. “Surepayroll Upgrades Online Payroll”, WebCPA
April 21, 2008. “Nevada Economy: Small-Business Hiring Drops Off”, Las Vegas Review Journal
April 14, 2008. “Seeing the Upside of a Downturn”, Crain's Chicago Business
April 4, 2008. “Small Business - Smiling in the Face of Adversity”, The Washington Post
April 1, 2008. “
Is the Price Right?”, WebCPA
February 22, 2008. “A Career Pitch for Realty Washouts ”, South Florida Business Journal
February 13, 2008. “Tighten Your Email Security”, Network World
February 13, 2008. “Bulls Find a Voice”, Conde Nast Portfolio.Com
February, 2008. “Paychecks Aren't Everything”, Inc Magazine
January 29, 2008. “eCoupled’s Wireless Power ”, TFOT
January 15, 2008. “Performance Based Payroll”, Inc.com
January 6, 2008. “Small Business Hiring Sees Uptick in 2007”, Washington Post
December, 2007. “On the Up-and-Up”, Entrepreneur Magazine
November 26, 2007. “Survey Looks at Birth Order, Aspirations”, Courier Journal
November 17, 2007. “Wages On Rise at Nevada Small Businesses”, Las Vegas Business Press
November 12, 2007. “Straw Poll: CEOs Lean Toward Giuliani”, USA Today
November 8, 2007. “What Economic Slowdown? Small Businesses Grow Stronger”, The New York Times
November 5, 2007. “California Small Businesses Continue Hiring”, Orange County Register
October 1, 2007. “Small-Business Costs On The Rise”, Orange County Register
September 17, 2007. “250 Nominated for Innovation Award ”, Chicago Sun-Times
September 8, 2007. “1st Monthly Jobs Decline in 4 Years ”, The Washington Times
September 3, 2007. “Labor Day Poll: Show Them the Money ”, Orange County Register
September, 2007. “On the Rise ”, Entrepreneur Magazine
June 20, 2007. “Prescription for a Labor Shortage ”, Inc.com
June 11, 2007. “Small Businesses Boost Hiring, Pay ”, Chicago Tribune
June 11, 2007. “Of Bubble Gum and Duct Tape”, Chicago Sun-Times
June, 2007. “The Bright Side”, Entrepreneur Magazine
July 10, 2006. “Hiring Remains on Downward Track”, The Chicago Tribune
July 10, 2006. “Survey: Small-Business Hiring is on the Rebound”, Rochester Democrat &
Chronicle
June 2, 2006. “Why Those Pay Hikes Are Not Going Very Far ”, Christian Science Monitor
June, 2006. “39 Great Business Bargains”, Inc Magazine
May 21, 2006. “Stuck in Neutral”, Entrepreneur Magazine
May 17, 2006. “The Perils of Payroll ”, PC Magazine
May 4, 2006. “This Week’s Economic Roundup”, Inc Magazine
April 17, 2006. “Hiring on Rise so Far in 2006”, Las Vegas Review Journal
April 17, 2006. “Small Business Salaries Climb, Hiring Slows”, New Orleans City Business
April 10, 2006. “Some Impressive Figures on the Nation's Small Firms”, The Orange County Register
April 1, 2006. “Fast Facts”, Florida Trend
April 1, 2006. “The Ease of Online Payroll Partnerships”, Practical Accountant
April 1, 2006. “The
Return of Payroll”, Accounting Technology
March 12, 2006. “Boom
in Small Businesses”, Arizona Daily Star
March 11, 2006. “Local Economic Gauge Declines in February”, Las Vegas Review Journal
March 10, 2006. “The
Big Payoff”, Entrepreneur Magazine
February 15, 2006. “Hiring
Up, Pay Down”, Arizona Republic
February 7, 2006. “Small-business
Outlook for Ohio Good”, The Columbus Dispatch
February 1, 2006. “SurePayroll
Scorecard Show Salaries Up for January”, Lawn and Landscape
Magazine
January 30, 2006. “Check
It Out”, The Wall Street Journal
January 23, 2006. “Future
Concerns Stall Growth Plans”, The Chicago Tribune
January 16, 2006. “Small
Business Notebook Column”, The Orange County Register
January 16, 2006. “Labor
Market: Where are the Workers?”, Las Vegas Journal Review
January 15, 2006. “Small
Firms See Minimal Job Growth”, Dallas Morning News
January 10, 2006. “Results
Mixed for Small Business on Yearly Ratings”, Inland Valley
Daily Bulletin
January 10, 2006. “Small-Business
Hiring Flattens”, Inc Magazine
January 9, 2006. “Industry
News & Notes”, Arizona Daily Star
January 6, 2006. “NY's
Small Biz Climate Gets Mixed Reports”, Long Island Business
News
January 3, 2006. “Small
Business Hiring Flat in December ”, New Orleans City Business
December 8, 2005. “This
Week's Economic Roundup”, Inc Magazine
December 7, 2005. “Wages
at Small Businesses Inching Back Up”, Inc Magazine
December 5, 2005. “Hire
Up”, Entrepreneur Magazine
December 5, 2005. “Small-Business
Survey Sees Modest Uptick”, Dayton Business Journal
November 28, 2005. “Office
Parties: Naughty or Nice?”, Crain's Chicago Business
November 21, 2005. “Small-Business
Owners Cite Economic Worries”, Orange County Register
November 7, 2005. “Small
Biz Pay Up, but Hiring Down”, Chicago Tribune
November 1, 2005. “SurePayroll
SureChoice”, Accounting Technology
November 1, 2005. “Online
Payroll Entrant for Accountants”, The Practical Accountant
October 17, 2005. “Storms
Dampen Business Outlook”, The Orange County Register
October 16, 2005. “Texas
Isn't in Job Creation's Top 10”, The Dallas Morning News
October 10, 2005. “In
The Know -- Facts, Figures and Findings”, Computer Reseller
News
October 8, 2005. “Small
Business Staffs Shrink”, Las Vegas Review Journal
October 8, 2005. “Unemployment
Rises in Katrina's Wake”, Washington Times
October 7, 2005. “Small
Businesses Face Challenges To Stay On Growth Path”, Phoenix
Business Journal
October 7, 2005. “San
Diego Economic Outlook Slides”, San Diego Union-Tribune
October 4, 2005. “Hiring
Down at Small Businesses”, Inc Magazine
October 4, 2005. “Ohio
Small Businesses Boost Pay in August”, Dayton Business
Journal
September 12, 2005. “More
Hiring In Small Businesses”, Chicago Tribune
September 6, 2005. “The
Economy”, Investors Business Daily
September 5, 2005. “Study
Finds Workers Wary”, Las Vegas Review-Journal
September 2, 2005. “Employment
Flat in August”, Inc Magazine
September, 2005. “Holding
Pattern”, Entrepreneur Magazine
August 16, 2005. “State's
Small Businesses In Big Demand This Year”, Tampa Tribune
August 15, 2005. “Small-Biz
Growth”, Arizona Republic
August 15, 2005. “State's
Small Businesses Grow”, The Orange County Register
August 13, 2005. “Local
Small Firms Enjoy a Healthy Forecast”, Express-News
August 8, 2005. “Payroll
Apps - Still Active After All These Years”, Accounting
Today
August 8, 2005. “Increased
Hiring Slow to Hit Midwest”, Chicago Tribune
August 7, 2005. “Study
finds Michigan, Ohio are Rivals in Big 10 of Economic Basket Cases”,
Business First of Columbus
August 6, 2005. “Jobs,
Wages Surged During July”, Washington Times
August 5, 2005. “Personality
Tests Improve The Chance Of Finding The Perfect Match”,
Central Penn Business Journal
August 5, 2005. “Modest
Job Growth at Small Businesses”, Inc Magazine
August 4, 2005. “Maryland's
Small Businesses are on the Rise.”, The Daily Record
August 3, 2005. “THE
ECONOMY”, Entrepreneur Magazine
August 2, 2005. “Small
Business Economy on the Mend”, Entrepreneur Magazine
August 1, 2005. “Florida
Small Businesses Lead Growth”, South Florida Business
Journal
August 1, 2005. “Higher
Gas Prices Hit Small Firms”, The Orange County Register
July 31, 2005. “In
U.S., The Rich Get Richer While The Poor Tread Water”,
Washington Times
July 25, 2005. “You
Can’t Manage It If You Can’t Measure It”, NFIB Business
Toolbox
July 25, 2005. “Slower
Hiring Could Stoke IT Spending”, Computer Reseller News
July 23, 2005. “Florida
Unemployment Fell Last Month, While South Florida Enjoyed Gains
In Several Industries”, The Miami Herald
July 22, 2005. “Payrolls
Shrink at State's Small Businesses”, Rocky Mountain News
July 22, 2005. “SurePayroll:
Florida Leads Small Business Growth”, Jacksonville Business
Journal
July 18, 2005. “Index
Shows Slow Small-Firm Growth”, Chicago Tribune
July 13, 2005. “Small-Firm
Payrolls Show Little Rise in Hiring”, The Wall Street
Journal
July 12, 2005. “Tough
Times for LV Ssmall Businesses”, Las Vegas Review Journal
July 12, 2005. “Small
Business Job Growth Slows, Wage Growth Falls”, Bulletin
New
July 11, 2005. “Unemployment
Report Draws Mixed Reaction in Md.”, The Daily Record
July 11, 2005. “Disaster
Strikes?”, BusinessWeek
July, 2005. “Online
Payroll: Web-Proven”, Accounting Technology
July, 2005. “Energy
Price Hikes Top Small Biz Concerns”, Gwinnett Business
Journal
June 27, 2005. “SurePayroll
Payroll Service Review”, CNET
June 25, 2005. “CompuPay
Nears Deal for Rival PayMaxx”, The Tennesean
June 21, 2005. “States
Fiddle While Defrauders Steal”, CNET
June 20, 2005. “Small-Business
Salaries Slide”, The Orange County Register
June 7, 2005. “Small
Biz: The Nation's Job Engine?”, Fortune Small Business
June 5, 2005. “Hiring
Up, Pay Down”, Arizona Republic
June 4, 2005. “Job
Report Falls Short of Target ”, Atlanta Constitution Journal
June 2, 2005. “Small-Business
Salaries Shrinking?”, Entrepreneur Magazine
June 1, 2005. “Bush's
Skewed Outlook”, San Francisco Chronicle
June, 2005. “Growth
Stunt”, Entrepreneur Magazine
May 20, 2005. “Hiring
Surge Seems to Bypass Small Businesses”, Central Penn
Business Journal
May 16, 2005. “Curbing
Unemployment Fraud is Essential”, Orlando Business Journal
May 15, 2005. “Let's
Get Together To Curtail Jobless Insurance Claims Fraud”,
Saint Louis Post-Dispatch
May 13, 2005. “
Northeast Companies Ride Downhill Curve of Better Business”,
Long Island Business News
May 10, 2005. “Small-Business
Hiring Flat, Paychecks Shrink”, Arizona Republic
May 9, 2005. “Survey:
Hiring Slow to Show Big Gains”, Chicago Tribune
May 9, 2005. “U.S.
2nd-Qtr Growth Forecast Reduced to 3.2%, Survey Shows”,
Bloomberg
May 5, 2005. “Small
Business Sluggish In 2005? Report Says Yes”, Nevada Appeal
May 4, 2005. “Whither
the Workers?”, Las Vegas Review Journal
May 3, 2005. “Payroll
Survey Says Small Biz Still Slow”, San Jose Business Journal
May 2, 2005. “Small-Business
Hiring Stays Stagnant”, Entrepreneur Magazine
May 2, 2005. “All's
Quiet On The Small Business Front”, Business Examiner
April 17, 2005. “Slow
Hiring Indicates Small Business Still Unsure Of Economy”,
MSNBC
April 15, 2005. “Survey
Shows Owners Cautious About Growth”, In Business Las Vegas
April 15, 2005. “Marriott
to Close Gaithersburg Center”, Maryland Gazette
April 11, 2005. “Florida
Pulls Away From Nation On Job Growth”, St. Petersburg
Times
April 10, 2005. “Job
Growth Among Small Businesses in Georgia Remains Weak”,
Gwinnett Daily Post
April 7, 2005. “Survey:
'Near Zero' Growth for Small Biz”, East Bay Business Times
April 5, 2005. “Small
Businesses More Reliant on Contractors”, Entrepreneur
Magazine
March 21, 2005. “No
Hiring Bonuses Here ”, Business Week
March 17, 2005. “Cuts
May Leave Businesses Sore”, Las Vegas Review-Journal
March 8, 2005. “Where
Are the Small-Business Jobs?”, SmartMoney
March 4, 2005. “Jobs:
Not All Good News”, CNN/Money
March 3, 2005. “Small-Business
Economy on Pause?”, Entrepreneur Magazine
March 3, 2005. “Small
Business Hiring at a Standstill”, Business Examiner
March 3, 2005. “California
Ranked Near Top For Small Business”, San Francisco Business
Times
March 1, 2005. “
Payroll Moving to the Forefront”, Practical Accountant
March 1, 2005. “
New Products ”, Accounting Technology
March, 2005. “
Will Outsourcing Payroll Make Your Life Easier?”, The
O&P Edge
March, 2005. “Hire
Ground”, Entrepreneur Magazine
February 28, 2005. “Which
States Will Be Best for Small Biz in 2005?”, Entrepreneur
Magazine
February 21, 2005. “The
CPA's Best-Kept Secret: Payroll Takes Center Stage”, Accounting
Today
February 7, 2005. “Small
Business News ”, Democrat & Chronicle
February 6, 2005. “Small
is Good”, Arizona Republic
February 4, 2005. “Survey
Indicates Slow January For Small Business”, Business Examiner
February, 2005. “
How About Outsourcing Payroll Pains?”, Rental Management
February, 2005. “
A New Years Resolution that May be Right for You”, PI
Magazine
January 17, 2005. “The
Orange County Register, Calif., Small Business Notebook Column ”,
The Wall Street Journal
January 11, 2005. “Firms
Add Workers, But Average Pay Falls”, The Wall Street Journal
January 11, 2005. “Forecast
For 2005: Mostly Clear Skies”, USA Today
January 10, 2005. “Nevada's
Small Firms Boosting Pay More”, Las Vegas Sun
January 10, 2005. “Inflation
Signal Fires”, CNN/Money
January 10, 2005. “Jobs
Increase, Paychecks Don't”, Chicago Tribune
January 4, 2005. “Year-End
Stats Show Small Businesses Adding Staff, Cutting Pay”,
Entrepreneur Magazine
January 3, 2005. “Building
a Profitable Payroll Business”, Accounting Technology
January, 2005. “It's
All in Your Head”, Entrepreneur Magazine
December 10, 2004. “Small-Business”,
St. Louis Post-Dispatch
December 3, 2004. “South
Leads Small Business Recovery”, Entrepreneur Magazine
December, 2004. “Considering
Outsourcing Payroll?”, Healthcare Supplement Retailer
November 7, 2004. “Hiring
Up, Pay Down”, Arizona Republic
November 6, 2004. “Small-Business
Hiring, Pay Surges”, Las Vegas Review-Journal
November 6, 2004. “337,000
Workers Put on Payroll”, Washington Times
November 1, 2004. “Small
Business Segment Key Component Of Economy”, The Atlanta
Journal-Constitution
November 2004. “Stop
Payroll Pains; Now is the Right Time to Look at Outsourcing”,
Auto Laundry News
November, 2004. “Georgia
Businesses in Salary Report”, Gwinnett Business Journal
October 25, 2004. “Small
Firms Hiring Less, Paying More”, Charlotte Business Journal
October 25, 2004. “Small
Business Sees Slow Growth”, The Orange County Register
October 23, 2004. “Small
Business Employment Up, But Pay Down”, Inc Magazine
October 23, 2004. “Ohio
Hiring, Pay Below Par, Survey Says”, Columbus Dispatch
October 20, 2004. “Small
Businesses Employ Fewer, Pay More”, Las Vegas Review-Journal
October 19, 2004. “Report:
Job Numbers Up, but Pay Drops at California Small Business”,
San Jose Business Journal
October 11, 2004. “Hiring
Up, Pay Down”, Arizona Republic
October 8, 2004. “Survey:
Small Business Hiring Increases But with Lower Pay”, San
Jose Business Journal
September 27, 2004. “Issues
that Matter Most Won't Be Debated”, St. Petersburg Times
September 22, 2004. “Job
Fair Draws Thousands”, Chicago Tribune
September 12, 2004. “Labor
Gains”, Fortune Small Business
September 8, 2004. “Salary
Squeeze Threatens Middle America”, Christian Science Monitor
September 8, 2004. “Better
News for the Little Guy”, Savannah Morning News
September 3, 2004. “Paycheck
Data: Jobs Up, Salaries Declining”, Las Vegas Review Journal
August 17, 2004. “Five
Thoughts About...Making the Right Mistakes”, Darwin Magazine
August 16, 2004. “Software
Review: Online Payroll Spreads”, Accounting Technology
August 2004. “Payroll
Service Reviews - SurePayroll”, The CPA Technology Advisor
July 25, 2004. “Big
Opportunities with Small Firms”, California Job Journal
July 13, 2004. “Small
Businesses Increase Payrolls, Shrink Paychecks”, Inc.
Magazine
July 11, 2004. “Businesses
Added Workers, Cut Pay”, Small Business Pipeline
July 9, 2004. “Small
Businesses Hiring More”, San Francisco Business Times
July 8, 2004. “Hiring
Growth Skids to 112,000”, Washington Times
July 8, 2004. “Hiring
in Small Businesses”, CNNfn
June 13, 2004. “Small
Business”, St. Louis Post-Dispatch
June 12, 2004. “Small
Businesses Adding Workers, Research Shows”, Las Vegas
Review Journal
June 4, 2004. “Hiring
Up in Robust Small-Business Picture”, Maryland Gazette
June 2004. “Company
Interview: SurePayroll Inc.”, The Wall Street Transcript
May 31, 2004. “Healthy
Hiring: Small Business Boom”, Los Angeles Business Journal
May 30, 2004. “Payroll
Figures Don't Lie: Small Business Adds To Work Force”,
News & Record
May 26, 2004. “Small-Biz
Hiring Up in Maryland”, The Daily Record
May 26, 2004. “Personal
Income Fuels Local Economy”, Seattle Times
May 25, 2004. “Small-Biz
Pay is Down”, Arizona Republic
May 24, 2004. “Hiring
Rebounding at Small Businesses”, Crain's Chicago Business
May 8, 2004. “Robust
Growth in Jobs Realized”, The Washington Times
May 6, 2004. “He's
Playing a Top Role in Payroll”, Chicago Sun-Times
April, 2004. “Online
Payroll: The Small Firm Connection”, Practical Accountant
March 22, 2004. “Career
Watch: Think Small”, ComputerWorld
March 8, 2004. “Help
Wanted”, U.S.News & World Report
March 1, 2004. “New
President at SurePayroll”, Bank Marketing
March 1, 2004. “Paying
Out”, Grounds Maintenance
February 6, 2004. “Payrolls
Lag As Companies Use Contractors”, Investors Business
Daily
February 3, 2004. “Freelancers
May Be Forefront of New Work Force”, Milwaukee Journal
Sentinel
February 2, 2004. “Up
Front: Independent Contractors Seen as Heroes - or Scapegoats”,
Los Angeles Business Journal
January 30, 2004. “Self-Employment
May Mask U.S. Job Growth”, Reuters
January 27, 2004. “'A
New Kind of Workforce' Emerges”, The Washington Post
January 2004. “SurePayroll
Promotes Michael Alter to President”, VentureWire
January 2004. “The
Payoff”, ENTREPRENEUR MAGAZINE
January 2004. “2004
Calendar Brings Leap of Joy”, Chicago Sun-Times
December 26, 2003. “Yahoo's
Betting The Remittance Business Will Pay”, Investors Business
Daily
December 15, 2003. “From
Fifth Hire to Top Exec”, Crain's Chicago Business
December 2003. “Take
the Pain Out of Payroll Processing”, Texas Realtor
October 2003. “Enemy
Mine”, ENTREPRENEUR MAGAZINE
September 19, 2003. “Dreamy
Alternatives to the Payroll Nightmare”, Nashville Business
Journal
Fall, 2003. “PaYroLL
ResoLutiONs”, NICHE Magazine
June 2003. “Banks
Experiment with Small-Business Payroll Services”, Bank
Marketing
June 2003. “Pay
It on the Web”, Accounting Technology
June 2003. “Outsourcing
Payroll Has Never Been Easier”, Home Business Magazine
March 2003. “Tax
Returns”, WGN-TV News
December 2002 / January 2003 “It's
Time to Start Thinking About Outsourcing Payroll”, AirTran
Arrivals Magazine
December 13, 2002. “Cover
Story: Making Payroll”, Northwestern Financial Review
November 25, 2002. “Time
to Start Thinking About Outsourcing Payroll”, Insurance
Journal
November 12, 2002. “LaSalle
Bank, SurePayroll Bolster Alliance”, Daily Southtown
October 7, 2002. “E-Buzz:
SurePayroll Partners with MYOB”, Daily Herald
September 2002. “SurePayroll
Review”, CPA Software News
August 16, 2002. “Featured
Person: Michael Alter, SVP at SurePayroll”, I-Street
August 12, 2002. “SurePayroll
Solicits Services to 1,200-Member Association”, ePrairie
August 2002. “SurePayroll
Launches Online Payroll for Accountants”, Practical Accountant
July 2002. “Payroll
Gets a Good Reference”, Accounting Technology
July 2002. “Payroll
Services Can Set Business Minds Free”, Fairfield County
Business Journal
July 2002. “Making
Payroll Easier”, Greenhouse Grower
June 6, 2002. “Executive
Q&A: SurePayroll Exec Says ASP Model Still Pays”, ASPstreet
June 2002. “Small
Business or Bust”, Bank Technology News
June/July 2002. “SurePayroll
Launches Online Payroll Solution for Accountants”, Line
Items — newsletter of the Montana Society of CPAs
June 2002. “SurePayroll
Adds Private Label”, Accounting Technology
May/June 2002. “Thanks
to the Web, Making Payroll is Getting Easier for Ag Retailers”,
Ag Retailer
May 22, 2002. “Tech
Briefs: SurePayroll CEO”, Chicago Sun Times
May 21, 2002. “New
CEO checks in at SurePayroll”, Crain's Chicago Business
May 20, 2002. “Movers
& Shakers: Debra A. Janssen Named CEO of SurePayroll”,
ePrairie
May 20, 2002. “Somebody's
Thinking Big”, Crain's Chicago Business
May 6, 2002. “SurePayroll
Launches Online Payroll Solution for Accountants”, SmartPros.com
May 6, 2002. “Christine
Tatum's Downloads column: Bits and Bytes”, Chicago Tribune
May 6, 2002. “How
To: Manage Payroll”, Giftware Business
May 2002. “Firm
Management: Online Payroll Services”, CPA Technology &
Internet Advisor
May 2002. “Not
Your Father's Payroll Service”, Corporate Logo
May 6, 2002. “SurePayroll
Launches Online Payroll Solution for Accountants”, North
Dakota Society of CPAs Industry News
May 2002. “Contract
Payroll Can Avert Future Problems”, CE Pro
May 2002. “SurePayroll
Buys Virtual Payroll”, Accounting Technology
April 15, 2002. “Practice
Management: New Payroll Solutions”, The Florida Bar News
April 8, 2002. “SurePayroll
acquires Virtual Payroll customers”, Chicago Sun Times
April 8, 2002. “Paying
for a Pioneer”, Crain's Chicago Business
April/May 2002. “Special
Report: Service Providers”, HealthCare Distributor
April 2002. “Payroll
Services Keep Up With Computer Technology”, The Boston
Law Tribune
March 27, 2002. “Outsourcing
payroll an option”, Real Estate Weekly
March 18, 2002. “The
road to growth is paved with planning”, South Florida
Sun-Sentinel
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We provided strategic counsel to SurePayroll when they launched
two new products: Custom
Payroll Service for Banks and Custom
Payroll Service for Accountants.
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We conceptualized and developed new web site content for SurePayroll.
We created a new section of their site that provides sales, marketing
and opererations materials to SurePayroll's partners. We also built
a Partners
Tour that introduces prospective partners to SurePayroll's Custom
Payroll Service offerings.
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We counseled SurePayroll on the implementation of a pay-per-click
marketing program using Google and Overture search engine advertising
programs. We developed the keywords, wrote the short descriptions,
and prepared the copy for the landing pages.
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We developed content-rich pages for SurePayroll, designed to enhance
the visitor experience and increase rankings in the most popular
search engines. As part of this process, we built a site
map that makes it easy for the search engines and visitors to
quickly find SurePayroll's content.
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We have developed collateral print materials for SurePayroll and
its partner organizations. As part of the Custom Payroll Service
initiative, for example, wherein partners run SurePayroll's private-label
payroll service called RunPayroll, we created numerous customizable
materials for SurePayroll's partners—such as this sample
brochure and statement
insert.
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