Our Clients - SurePayroll
SurePayroll, the nation's leading provider of online payroll services, first turned to us in March 2002 to assist them with marketing and communications initiatives. Since that time, SurePayroll has come to rely on Walker Sands Communications for our expertise in many areas.
Click on a link below to learn more.
- Media Inquiries
- SurePayroll Testimonial
- Recent Media Placements
- New Product Launch Assistance
- Web Site Content
- Search Engine Marketing
- Search Engine Optimization
- Collateral Materials
Visit www.surepayroll.com/ourservice/companyinfo/pr/ for SurePayroll media materials. All journalist inquiries should be directed to Michael Alter of SurePayroll (email: malter@surepayroll.com; phone: 1-877-954-SURE, ext. 7229).
“Walker Sands Communications has become an important resource
for SurePayroll and we can credit part of our strong growth to their
talent, passion, and dedication. More than anything else, they seem
to be driven by whether or not their efforts help SurePayroll to
be successful.”
- Michael D. Alter, President
Recent Media Placements
The stories below were all placed by the Walker Sands media relations team. As part of our work for SurePayroll, we defined and executed a structured media relations plan based on the company's high-level business strategy.
August 24, 2009. “Keys to Hiring Top Talent”, Manage Smarter
June 14, 2009. “Contractors Get Work - Others Lose as Companies Seek Ways to Save”, Pittsburgh Tribune Review
June 13, 2009. “Small Businesses Making the Most Out of the Weak Economy”, Tallahassee Democrat
June, 2009. “The Future of Work”, Reader's Digest
May 8, 2009. “America's Main Street Sees Wallets Opening, a Bit”, Reuters
May 5, 2009. “Poll: Are More Unemployed Taking Temporary Work?”, Orange County Register
May 4, 2009. “Free Online Connection for Entrepreneurs”, Daily News
April 25, 2009. “Online Changes the Payroll Game”, Accounting Technology
April 11, 2009. “Small Businesses Hang Tight to Staffs”, Las Vegas Review Journal
April 7, 2009. “Small Businesses May Be Emerging From Recession”, New Haven Register
April 6, 2009. “A Discouraging Job Market”, Bloomberg TV
March 7, 2009. “Small Businesses 'Paid Less to Hire More,' Study Says”, New Haven Register
February 23, 2009. “Small Firms Find it Easier to Snag Top Talent in Recession”, Chicago Tribune
February 22, 2009. “Software & Hardware: The Little Picture”, Accounting Today
May 5, 2008. “Fewer Small Firms Offer Health Insurance”, The Courier-Journal
May 3, 2008. “EconomyWatch: Small Business Hiring Slows”, Smart Biz
April 28, 2008. “Survey: Providing Health Care an Increasing Challenge for Small Business”, Nashville Business Journal
April 28, 2008. “Entrepreneurs Consider Staffing Alternatives”, Jacksonville Business Journal
April 27, 2008. “California Small-Business Wages Up”, Orange County Register
April 26, 2008. “Surepayroll Upgrades Online Payroll”, WebCPA
April 21, 2008. “529 Computing Tips - Boosting Business: Business Software”, PC Magazine
April 21, 2008. “What is the State of Small Business?”, Small Biz Resource
April 21, 2008. “Nevada Economy: Small-Business Hiring Drops Off”, Las Vegas Review Journal
April 14, 2008. “Seeing the Upside of a Downturn”, Crain's Chicago Business
April 4, 2008. “Small Business - Smiling in the Face of Adversity”, The Washington Post
April 1, 2008. “ Is the Price Right?”, WebCPA
February 22, 2008. “A Career Pitch for Realty Washouts ”, South Florida Business Journal
February 13, 2008. “Tighten Your Email Security”, Network World
February 13, 2008. “Bulls Find a Voice”, Conde Nast Portfolio.Com
February, 2008. “Paychecks Aren't Everything”, Inc Magazine
January 29, 2008. “eCoupled’s Wireless Power ”, TFOT
January 15, 2008. “Performance Based Payroll”, Inc.com
January 6, 2008. “Small Business Hiring Sees Uptick in 2007”, Washington Post
December, 2007. “On the Up-and-Up”, Entrepreneur Magazine
November 26, 2007. “Survey Looks at Birth Order, Aspirations”, Courier Journal
November 17, 2007. “Wages On Rise at Nevada Small Businesses”, Las Vegas Business Press
November 12, 2007. “Straw Poll: CEOs Lean Toward Giuliani”, USA Today
November 8, 2007. “What Economic Slowdown? Small Businesses Grow Stronger”, The New York Times
November 5, 2007. “California Small Businesses Continue Hiring”, Orange County Register
October 1, 2007. “Small-Business Costs On The Rise”, Orange County Register
September 17, 2007. “250 Nominated for Innovation Award ”, Chicago Sun-Times
September 8, 2007. “1st Monthly Jobs Decline in 4 Years ”, The Washington Times
September 3, 2007. “Labor Day Poll: Show Them the Money ”, Orange County Register
September, 2007. “On the Rise ”, Entrepreneur Magazine
June 20, 2007. “Prescription for a Labor Shortage ”, Inc.com
June 11, 2007. “Small Businesses Boost Hiring, Pay ”, Chicago Tribune
June 11, 2007. “Of Bubble Gum and Duct Tape”, Chicago Sun-Times
June, 2007. “The Bright Side”, Entrepreneur Magazine
July 10, 2006. “Hiring Remains on Downward Track”, The Chicago Tribune
July 10, 2006. “Survey: Small-Business Hiring is on the Rebound”, Rochester Democrat &
Chronicle
June 2, 2006. “Why Those Pay Hikes Are Not Going Very Far ”, Christian Science Monitor
June, 2006. “39 Great Business Bargains”, Inc Magazine
May 21, 2006. “Stuck in Neutral”, Entrepreneur Magazine
May 17, 2006. “The Perils of Payroll ”, PC Magazine
May 4, 2006. “This Weeks Economic Roundup”, Inc Magazine
April 17, 2006. “Hiring on Rise so Far in 2006”, Las Vegas Review Journal
April 17, 2006. “Small Business Salaries Climb, Hiring Slows”, New Orleans City Business
April 10, 2006. “Some Impressive Figures on the Nation's Small Firms”, The Orange County Register
April 1, 2006. “Fast Facts”, Florida Trend
April 1, 2006. “The Ease of Online Payroll Partnerships”, Practical Accountant
April 1, 2006. “The Return of Payroll”, Accounting Technology
March 12, 2006. “Boom in Small Businesses”, Arizona Daily Star
March 11, 2006. “Local Economic Gauge Declines in February”, Las Vegas Review Journal
March 10, 2006. “The Big Payoff”, Entrepreneur Magazine
February 15, 2006. “Hiring Up, Pay Down”, Arizona Republic
February 7, 2006. “Small-business Outlook for Ohio Good”, The Columbus Dispatch
February 1, 2006. “SurePayroll Scorecard Show Salaries Up for January”, Lawn and Landscape Magazine
January 30, 2006. “Check It Out”, The Wall Street Journal
January 23, 2006. “Future Concerns Stall Growth Plans”, The Chicago Tribune
January 16, 2006. “Small Business Notebook Column”, The Orange County Register
January 16, 2006. “Labor Market: Where are the Workers?”, Las Vegas Journal Review
January 15, 2006. “Small Firms See Minimal Job Growth”, Dallas Morning News
January 10, 2006. “Results Mixed for Small Business on Yearly Ratings”, Inland Valley Daily Bulletin
January 10, 2006. “Small-Business Hiring Flattens”, Inc Magazine
January 9, 2006. “Industry News & Notes”, Arizona Daily Star
January 6, 2006. “NY's Small Biz Climate Gets Mixed Reports”, Long Island Business News
January 3, 2006. “Small Business Hiring Flat in December ”, New Orleans City Business
December 8, 2005. “This Week's Economic Roundup”, Inc Magazine
December 7, 2005. “Wages at Small Businesses Inching Back Up”, Inc Magazine
December 5, 2005. “Hire Up”, Entrepreneur Magazine
December 5, 2005. “Small-Business Survey Sees Modest Uptick”, Dayton Business Journal
November 28, 2005. “Office Parties: Naughty or Nice?”, Crain's Chicago Business
November 21, 2005. “Small-Business Owners Cite Economic Worries”, Orange County Register
November 7, 2005. “Small Biz Pay Up, but Hiring Down”, Chicago Tribune
November 1, 2005. “SurePayroll SureChoice”, Accounting Technology
November 1, 2005. “Online Payroll Entrant for Accountants”, The Practical Accountant
October 17, 2005. “Storms Dampen Business Outlook”, The Orange County Register
October 16, 2005. “Texas Isn't in Job Creation's Top 10”, The Dallas Morning News
October 10, 2005. “In The Know -- Facts, Figures and Findings”, Computer Reseller News
October 8, 2005. “Small Business Staffs Shrink”, Las Vegas Review Journal
October 8, 2005. “Unemployment Rises in Katrina's Wake”, Washington Times
October 7, 2005. “Small Businesses Face Challenges To Stay On Growth Path”, Phoenix Business Journal
October 7, 2005. “San Diego Economic Outlook Slides”, San Diego Union-Tribune
October 4, 2005. “Hiring Down at Small Businesses”, Inc Magazine
October 4, 2005. “Ohio Small Businesses Boost Pay in August”, Dayton Business Journal
September 12, 2005. “More Hiring In Small Businesses”, Chicago Tribune
September 6, 2005. “The Economy”, Investors Business Daily
September 5, 2005. “Study Finds Workers Wary”, Las Vegas Review-Journal
September 2, 2005. “Employment Flat in August”, Inc Magazine
September, 2005. “Holding Pattern”, Entrepreneur Magazine
August 16, 2005. “State's Small Businesses In Big Demand This Year”, Tampa Tribune
August 15, 2005. “Small-Biz Growth”, Arizona Republic
August 15, 2005. “State's Small Businesses Grow”, The Orange County Register
August 13, 2005. “Local Small Firms Enjoy a Healthy Forecast”, Express-News
August 8, 2005. “Payroll Apps - Still Active After All These Years”, Accounting Today
August 8, 2005. “Increased Hiring Slow to Hit Midwest”, Chicago Tribune
August 7, 2005. “Study finds Michigan, Ohio are Rivals in Big 10 of Economic Basket Cases”, Business First of Columbus
August 6, 2005. “Jobs, Wages Surged During July”, Washington Times
August 5, 2005. “Personality Tests Improve The Chance Of Finding The Perfect Match”, Central Penn Business Journal
August 5, 2005. “Modest Job Growth at Small Businesses”, Inc Magazine
August 4, 2005. “Maryland's Small Businesses are on the Rise.”, The Daily Record
August 3, 2005. “THE ECONOMY”, Entrepreneur Magazine
August 2, 2005. “Small Business Economy on the Mend”, Entrepreneur Magazine
August 1, 2005. “Florida Small Businesses Lead Growth”, South Florida Business Journal
August 1, 2005. “Higher Gas Prices Hit Small Firms”, The Orange County Register
July 31, 2005. “In U.S., The Rich Get Richer While The Poor Tread Water”, Washington Times
July 25, 2005. “You Cant Manage It If You Cant Measure It”, NFIB Business Toolbox
July 25, 2005. “Slower Hiring Could Stoke IT Spending”, Computer Reseller News
July 23, 2005. “Florida Unemployment Fell Last Month, While South Florida Enjoyed Gains In Several Industries”, The Miami Herald
July 22, 2005. “Payrolls Shrink at State's Small Businesses”, Rocky Mountain News
July 22, 2005. “SurePayroll: Florida Leads Small Business Growth”, Jacksonville Business Journal
July 18, 2005. “Index Shows Slow Small-Firm Growth”, Chicago Tribune
July 13, 2005. “Small-Firm Payrolls Show Little Rise in Hiring”, The Wall Street Journal
July 12, 2005. “Tough Times for LV Ssmall Businesses”, Las Vegas Review Journal
July 12, 2005. “Small Business Job Growth Slows, Wage Growth Falls”, Bulletin New
July 11, 2005. “Unemployment Report Draws Mixed Reaction in Md.”, The Daily Record
July 11, 2005. “Disaster Strikes?”, BusinessWeek
July, 2005. “Online Payroll: Web-Proven”, Accounting Technology
July, 2005. “Energy Price Hikes Top Small Biz Concerns”, Gwinnett Business Journal
June 27, 2005. “SurePayroll Payroll Service Review”, CNET
June 25, 2005. “CompuPay Nears Deal for Rival PayMaxx”, The Tennesean
June 21, 2005. “States Fiddle While Defrauders Steal”, CNET
June 20, 2005. “Small-Business Salaries Slide”, The Orange County Register
June 7, 2005. “Small Biz: The Nation's Job Engine?”, Fortune Small Business
June 5, 2005. “Hiring Up, Pay Down”, Arizona Republic
June 4, 2005. “Job Report Falls Short of Target ”, Atlanta Constitution Journal
June 2, 2005. “Small-Business Salaries Shrinking?”, Entrepreneur Magazine
June 1, 2005. “Bush's Skewed Outlook”, San Francisco Chronicle
June, 2005. “Growth Stunt”, Entrepreneur Magazine
May 20, 2005. “Hiring Surge Seems to Bypass Small Businesses”, Central Penn Business Journal
May 16, 2005. “Curbing Unemployment Fraud is Essential”, Orlando Business Journal
May 15, 2005. “Let's Get Together To Curtail Jobless Insurance Claims Fraud”, Saint Louis Post-Dispatch
May 13, 2005. “ Northeast Companies Ride Downhill Curve of Better Business”, Long Island Business News
May 10, 2005. “Small-Business Hiring Flat, Paychecks Shrink”, Arizona Republic
May 9, 2005. “Survey: Hiring Slow to Show Big Gains”, Chicago Tribune
May 9, 2005. “U.S. 2nd-Qtr Growth Forecast Reduced to 3.2%, Survey Shows”, Bloomberg
May 5, 2005. “Small Business Sluggish In 2005? Report Says Yes”, Nevada Appeal
May 4, 2005. “Whither the Workers?”, Las Vegas Review Journal
May 3, 2005. “Payroll Survey Says Small Biz Still Slow”, San Jose Business Journal
May 2, 2005. “Small-Business Hiring Stays Stagnant”, Entrepreneur Magazine
May 2, 2005. “All's Quiet On The Small Business Front”, Business Examiner
April 17, 2005. “Slow Hiring Indicates Small Business Still Unsure Of Economy”, MSNBC
April 15, 2005. “Survey Shows Owners Cautious About Growth”, In Business Las Vegas
April 15, 2005. “Marriott to Close Gaithersburg Center”, Maryland Gazette
April 11, 2005. “Florida Pulls Away From Nation On Job Growth”, St. Petersburg Times
April 10, 2005. “Job Growth Among Small Businesses in Georgia Remains Weak”, Gwinnett Daily Post
April 7, 2005. “Survey: 'Near Zero' Growth for Small Biz”, East Bay Business Times
April 5, 2005. “Small Businesses More Reliant on Contractors”, Entrepreneur Magazine
March 21, 2005. “No Hiring Bonuses Here ”, Business Week
March 17, 2005. “Cuts May Leave Businesses Sore”, Las Vegas Review-Journal
March 8, 2005. “Where Are the Small-Business Jobs?”, SmartMoney
March 4, 2005. “Jobs: Not All Good News”, CNN/Money
March 3, 2005. “Small-Business Economy on Pause?”, Entrepreneur Magazine
March 3, 2005. “Small Business Hiring at a Standstill”, Business Examiner
March 3, 2005. “California Ranked Near Top For Small Business”, San Francisco Business Times
March 1, 2005. “ Payroll Moving to the Forefront”, Practical Accountant
March 1, 2005. “ New Products ”, Accounting Technology
March, 2005. “ Will Outsourcing Payroll Make Your Life Easier?”, The O&P Edge
March, 2005. “Hire Ground”, Entrepreneur Magazine
February 28, 2005. “Which States Will Be Best for Small Biz in 2005?”, Entrepreneur Magazine
February 21, 2005. “The CPA's Best-Kept Secret: Payroll Takes Center Stage”, Accounting Today
February 7, 2005. “Small Business News ”, Democrat & Chronicle
February 6, 2005. “Small is Good”, Arizona Republic
February 4, 2005. “Survey Indicates Slow January For Small Business”, Business Examiner
February, 2005. “ How About Outsourcing Payroll Pains?”, Rental Management
February, 2005. “ A New Years Resolution that May be Right for You”, PI Magazine
January 17, 2005. “The Orange County Register, Calif., Small Business Notebook Column ”, The Wall Street Journal
January 11, 2005. “Firms Add Workers, But Average Pay Falls”, The Wall Street Journal
January 11, 2005. “Forecast For 2005: Mostly Clear Skies”, USA Today
January 10, 2005. “Nevada's Small Firms Boosting Pay More”, Las Vegas Sun
January 10, 2005. “Inflation Signal Fires”, CNN/Money
January 10, 2005. “Jobs Increase, Paychecks Don't”, Chicago Tribune
January 4, 2005. “Year-End Stats Show Small Businesses Adding Staff, Cutting Pay”, Entrepreneur Magazine
January 3, 2005. “Building a Profitable Payroll Business”, Accounting Technology
January, 2005. “It's All in Your Head”, Entrepreneur Magazine
December 10, 2004. “Small-Business”, St. Louis Post-Dispatch
December 3, 2004. “South Leads Small Business Recovery”, Entrepreneur Magazine
December, 2004. “Considering Outsourcing Payroll?”, Healthcare Supplement Retailer
November 7, 2004. “Hiring Up, Pay Down”, Arizona Republic
November 6, 2004. “Small-Business Hiring, Pay Surges”, Las Vegas Review-Journal
November 6, 2004. “337,000 Workers Put on Payroll”, Washington Times
November 1, 2004. “Small Business Segment Key Component Of Economy”, The Atlanta Journal-Constitution
November 2004. “Stop Payroll Pains; Now is the Right Time to Look at Outsourcing”, Auto Laundry News
November, 2004. “Georgia Businesses in Salary Report”, Gwinnett Business Journal
October 25, 2004. “Small Firms Hiring Less, Paying More”, Charlotte Business Journal
October 25, 2004. “Small Business Sees Slow Growth”, The Orange County Register
October 23, 2004. “Small Business Employment Up, But Pay Down”, Inc Magazine
October 23, 2004. “Ohio Hiring, Pay Below Par, Survey Says”, Columbus Dispatch
October 20, 2004. “Small Businesses Employ Fewer, Pay More”, Las Vegas Review-Journal
October 19, 2004. “Report: Job Numbers Up, but Pay Drops at California Small Business”, San Jose Business Journal
October 11, 2004. “Hiring Up, Pay Down”, Arizona Republic
October 8, 2004. “Survey: Small Business Hiring Increases But with Lower Pay”, San Jose Business Journal
September 27, 2004. “Issues that Matter Most Won't Be Debated”, St. Petersburg Times
September 22, 2004. “Job Fair Draws Thousands”, Chicago Tribune
September 12, 2004. “Labor Gains”, Fortune Small Business
September 8, 2004. “Salary Squeeze Threatens Middle America”, Christian Science Monitor
September 8, 2004. “Better News for the Little Guy”, Savannah Morning News
September 3, 2004. “Paycheck Data: Jobs Up, Salaries Declining”, Las Vegas Review Journal
August 17, 2004. “Five Thoughts About...Making the Right Mistakes”, Darwin Magazine
August 16, 2004. “Software Review: Online Payroll Spreads”, Accounting Technology
August 2004. “Payroll Service Reviews - SurePayroll”, The CPA Technology Advisor
July 25, 2004. “Big Opportunities with Small Firms”, California Job Journal
July 13, 2004. “Small Businesses Increase Payrolls, Shrink Paychecks”, Inc. Magazine
July 11, 2004. “Businesses Added Workers, Cut Pay”, Small Business Pipeline
July 9, 2004. “Small Businesses Hiring More”, San Francisco Business Times
July 8, 2004. “Hiring Growth Skids to 112,000”, Washington Times
July 8, 2004. “Hiring in Small Businesses”, CNNfn
June 13, 2004. “Small Business”, St. Louis Post-Dispatch
June 12, 2004. “Small Businesses Adding Workers, Research Shows”, Las Vegas Review Journal
June 4, 2004. “Hiring Up in Robust Small-Business Picture”, Maryland Gazette
June 2004. “Company Interview: SurePayroll Inc.”, The Wall Street Transcript
May 31, 2004. “Healthy Hiring: Small Business Boom”, Los Angeles Business Journal
May 30, 2004. “Payroll Figures Don't Lie: Small Business Adds To Work Force”, News & Record
May 26, 2004. “Small-Biz Hiring Up in Maryland”, The Daily Record
May 26, 2004. “Personal Income Fuels Local Economy”, Seattle Times
May 25, 2004. “Small-Biz Pay is Down”, Arizona Republic
May 24, 2004. “Hiring Rebounding at Small Businesses”, Crain's Chicago Business
May 8, 2004. “Robust Growth in Jobs Realized”, The Washington Times
May 6, 2004. “He's Playing a Top Role in Payroll”, Chicago Sun-Times
April, 2004. “Online Payroll: The Small Firm Connection”, Practical Accountant
March 22, 2004. “Career Watch: Think Small”, ComputerWorld
March 8, 2004. “Help Wanted”, U.S.News & World Report
March 1, 2004. “New President at SurePayroll”, Bank Marketing
March 1, 2004. “Paying Out”, Grounds Maintenance
February 6, 2004. “Payrolls Lag As Companies Use Contractors”, Investors Business Daily
February 3, 2004. “Freelancers May Be Forefront of New Work Force”, Milwaukee Journal Sentinel
February 2, 2004. “Up Front: Independent Contractors Seen as Heroes - or Scapegoats”, Los Angeles Business Journal
January 30, 2004. “Self-Employment May Mask U.S. Job Growth”, Reuters
January 27, 2004. “'A New Kind of Workforce' Emerges”, The Washington Post
January 2004. “SurePayroll Promotes Michael Alter to President”, VentureWire
January 2004. “The Payoff”, ENTREPRENEUR MAGAZINE
January 2004. “2004 Calendar Brings Leap of Joy”, Chicago Sun-Times
December 26, 2003. “Yahoo's Betting The Remittance Business Will Pay”, Investors Business Daily
December 15, 2003. “From Fifth Hire to Top Exec”, Crain's Chicago Business
December 2003. “Take the Pain Out of Payroll Processing”, Texas Realtor
October 2003. “Enemy Mine”, ENTREPRENEUR MAGAZINE
September 19, 2003. “Dreamy Alternatives to the Payroll Nightmare”, Nashville Business Journal
Fall, 2003. “PaYroLL ResoLutiONs”, NICHE Magazine
June 2003. “Banks Experiment with Small-Business Payroll Services”, Bank Marketing
June 2003. “Pay It on the Web”, Accounting Technology
June 2003. “Outsourcing Payroll Has Never Been Easier”, Home Business Magazine
March 2003. “Tax Returns”, WGN-TV News
December 2002 / January 2003 “It's Time to Start Thinking About Outsourcing Payroll”, AirTran Arrivals Magazine
December 13, 2002. “Cover Story: Making Payroll”, Northwestern Financial Review
November 25, 2002. “Time to Start Thinking About Outsourcing Payroll”, Insurance Journal
November 12, 2002. “LaSalle Bank, SurePayroll Bolster Alliance”, Daily Southtown
October 7, 2002. “E-Buzz: SurePayroll Partners with MYOB”, Daily Herald
September 2002. “SurePayroll Review”, CPA Software News
August 16, 2002. “Featured Person: Michael Alter, SVP at SurePayroll”, I-Street
August 12, 2002. “SurePayroll Solicits Services to 1,200-Member Association”, ePrairie
August 2002. “SurePayroll Launches Online Payroll for Accountants”, Practical Accountant
July 2002. “Payroll Gets a Good Reference”, Accounting Technology
July 2002. “Payroll Services Can Set Business Minds Free”, Fairfield County Business Journal
July 2002. “Making Payroll Easier”, Greenhouse Grower
June 6, 2002. “Executive Q&A: SurePayroll Exec Says ASP Model Still Pays”, ASPstreet
June 2002. “Small Business or Bust”, Bank Technology News
June/July 2002. “SurePayroll Launches Online Payroll Solution for Accountants”, Line Items — newsletter of the Montana Society of CPAs
June 2002. “SurePayroll Adds Private Label”, Accounting Technology
May/June 2002. “Thanks to the Web, Making Payroll is Getting Easier for Ag Retailers”, Ag Retailer
May 22, 2002. “Tech Briefs: SurePayroll CEO”, Chicago Sun Times
May 21, 2002. “New CEO checks in at SurePayroll”, Crain's Chicago Business
May 20, 2002. “Movers & Shakers: Debra A. Janssen Named CEO of SurePayroll”, ePrairie
May 20, 2002. “Somebody's Thinking Big”, Crain's Chicago Business
May 6, 2002. “SurePayroll Launches Online Payroll Solution for Accountants”, SmartPros.com
May 6, 2002. “Christine Tatum's Downloads column: Bits and Bytes”, Chicago Tribune
May 6, 2002. “How To: Manage Payroll”, Giftware Business
May 2002. “Firm Management: Online Payroll Services”, CPA Technology & Internet Advisor
May 2002. “Not Your Father's Payroll Service”, Corporate Logo
May 6, 2002. “SurePayroll Launches Online Payroll Solution for Accountants”, North Dakota Society of CPAs Industry News
May 2002. “Contract Payroll Can Avert Future Problems”, CE Pro
May 2002. “SurePayroll Buys Virtual Payroll”, Accounting Technology
April 15, 2002. “Practice Management: New Payroll Solutions”, The Florida Bar News
April 8, 2002. “SurePayroll acquires Virtual Payroll customers”, Chicago Sun Times
April 8, 2002. “Paying for a Pioneer”, Crain's Chicago Business
April/May 2002. “Special Report: Service Providers”, HealthCare Distributor
April 2002. “Payroll Services Keep Up With Computer Technology”, The Boston Law Tribune
March 27, 2002. “Outsourcing payroll an option”, Real Estate Weekly
March 18, 2002. “The road to growth is paved with planning”, South Florida Sun-Sentinel
New Product Launch Assistance
We provided strategic counsel to SurePayroll when they launched two new products: Custom Payroll Service for Banks and Custom Payroll Service for Accountants.
Web Site Content
We conceptualized and developed new web site content for SurePayroll. We created a new section of their site that provides sales, marketing and opererations materials to SurePayroll's partners. We also built a Partners Tour that introduced prospective partners to SurePayroll's Custom Payroll Service offerings.
Search Engine Marketing
We counseled SurePayroll on the implementation of a pay-per-click
marketing program using Google and Overture search engine advertising
programs. We developed the keywords, wrote the short descriptions,
and prepared the copy for the landing pages.
Search Engine Optimization
We developed content-rich pages for SurePayroll, designed to enhance the visitor experience and increase rankings in the most popular search engines. As part of this process, we built a site map that makes it easy for the search engines and visitors to quickly find SurePayroll's content.
Collateral Materials
We have developed collateral print materials for SurePayroll and its partner organizations. As part of the Custom Payroll Service initiative, for example, wherein partners run SurePayroll's private-label payroll service called RunPayroll, we created numerous customizable materials for SurePayroll's partners—such as this sample brochure and statement insert.
