At Walker Sands, we believe that PR is more than simply getting you placements. We help our clients use the intersection of Public Relations, Social, and Search to build brand awareness and generate new leads. We deliver real measurable business impact and not just vanity metrics. That's the Walker Sands Philosophy.
Opening up on social carries risks, leading to a lingering fear of social among conservative brands or executives. A string of high-profile social media disasters, furthers the impression that inviting conversation is risky . • Read more »
Few topics in the media landscape today generate as much interest or debate as the American consumer. The preferences and opinions of the modern U.S. consumer – from millennial to baby boomer – carry broad implications for retailers, manufacturers, marketers and everyone in between. The payments industry in particular is facing increased pressure to create an omnichannel environment for their connected customers and be everywhere they are – in store, online and on mobile devices. • Read more »
Garnering fresh insight and rejuvenating inspiration are two skills that will make or break a PR career. These abilities make it easier to advocate for clients in new ways. That could mean pitching a story idea from a new angle, shedding light on a different business component or making noise about something new in an industry vertical. • Read more »