Transforming TEKsystems’ Reputation with Strategic PR and Social Engagement
How media and social programs reshaped perceptions of a tech industry leader.
Overview
TEKsystems, a premier IT services and consulting provider, set out to shift a long-standing perception problem. Despite offering a robust suite of technology capabilities, the brand was still seen primarily as a staffing provider. To close the gap between perception and reality, TEKsystems partnered with Walker Sands to reframe its brand narrative and gain recognition as a trusted digital transformation partner.
Walker Sands built and executed an integrated program centered on strategic earned media and organic social content. The goal was to elevate TEKsystems’ technology credentials, showcase its subject matter expertise and earn credibility with enterprise decision-makers. Together, we delivered a modern media and social presence that aligned with the brand’s evolved offerings.
Tier 1 placements
placements in North Star Outlets
increase in social engagement
The Challenge
TEKsystems wasn’t getting credit for the full extent of its capabilities. While the company had long expanded beyond staffing into high-level consulting and transformation services, that evolution hadn’t reached key stakeholders in the market.
The brand needed to break through with technical audiences and business decision-makers alike — and do so with speed, precision and credibility. That meant more than just generating media coverage. It required telling the right story in the right places, establishing TEKsystems’ thought leaders as go-to voices in the tech space and building a foundation for lasting brand momentum.
To succeed, Walker Sands needed to act as a seamless extension of the internal team, launching with a clear strategy, meaningful relationships and a plan to drive visibility from day one.
The Solution
Walker Sands developed and executed a strategic communications program built on high-impact media relations, tailored thought leadership and organic social amplification.
We expertly staffed the account, ensuring the team was structured to meet the needs of a high-profile technology partner, including senior PR oversight, media relations specialists and content experts with deep roots and experience in the IT services industry, ensuring deep familiarity with the challenges and language of IT decision-makers. Our earned media strategy centered on a targeted list of 25 “North Star” outlets — publications that aligned closely with TEKsystems’ goals and audiences. We focused on proactive newsjacking through weekly pitches crafted around trending industry topics, with a balance of reactive commentary and long-term thought leadership content.
Internally, we collaborated with TEKsystems’ subject matter experts to refine narratives and prepare them for media opportunities. This approach helped amplify their insights and elevate their presence across top-tier and trade publications.
On the social side, we supported both corporate channels and a key executive, helping extend the life of earned media coverage and reach new audiences. By pairing PR wins with polished, strategic content, we delivered a consistent and compelling brand voice across touchpoints.
Together, these efforts created a media relations and social presence that mirrored the sophistication of TEKsystems’ service offerings and its subject matter experts.
The Results
The impact was both immediate and sustained. Early placements in CIO and IT Brew quickly validated the strategy, building confidence with TEKsystems’ internal teams and increasing visibility with the right audiences. As the program gained momentum, we secured Tier 1 hits in MarketWatch and CNBC — helping bring TEKsystems’ insights into broader business conversations.
Crucially, 83% of coverage directly supported TEKsystems’ core messaging and 53% of coverage landed in North Star Outlets, reinforcing the strategic alignment between media output and brand goals. Social amplification added another layer of reach, giving internal experts a platform to share, engage and connect.
What began as a perception-shifting campaign has become a sustained partnership. Today, TEKsystems is viewed not just as a staffing provider, but as a forward-thinking partner in enterprise transformation — a shift driven by consistent storytelling, credible media coverage and targeted social visibility.
“Walker Sands has truly been a strategic partner to TEKsystems. Their team understands our business, anticipates our needs and consistently delivers high-impact work that aligns with our broader marketing goals. They’ve become an extension of our marketing team, helping elevate our brand and engage the audiences that matter most. They all feel like an extension of our marketing team.”
Kara Moran
DIrector of Marketing, TEKsystems
