Driving Awareness for isolved in a Crowded HR Tech Market
A data-driven PR strategy elevates isolved’s brand and credibility in a crowded HR technology market.
Overview
isolved partnered with Walker Sands to expand brand awareness, build credibility and drive growth in the competitive HR technology landscape.
Through a data-driven PR strategy and bold executive thought leadership, Walker Sands elevated isolved from a little-known HR tech provider into a recognized market leader.
total placements
tier-one placements
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The Challenge
Despite a strong product portfolio, isolved faced low visibility in a market dominated by established players. The company needed a partner to:
- Raise awareness among HR decision-makers
- Establish credibility through consistent, proactive thought leadership
- Differentiate the brand and position its executives as industry voices of authority
The Solution
Walker Sands developed a two-phased PR strategy designed to first establish isolved’s presence in HR trade media, then extend its influence to mainstream business outlets.
Phase 1: Breaking Through in HR Trade Media
To capture the attention of HR decision-makers, Walker Sands amplified isolved’s expert perspectives and executive voices. Through aggressive media outreach and timely commentary, isolved quickly became a trusted resource for workplace and HR technology coverage, laying the foundation for broader brand recognition.
Phase 2: Elevating isolved in Mainstream Business Media
As visibility grew, Walker Sands expanded efforts to reach C-suite leaders through high-profile mainstream placements. A cornerstone of this approach was the use of isolved’s proprietary research.
By packaging timely, data-rich insights on critical workplace issues — from return-to-office policies and employee burnout to AI adoption and neurodiversity — Walker Sands supplied reporters with compelling, newsworthy content that cut through industry noise and secured consistent coverage in top-tier outlets.
The Results
The impact was transformative:
- Industry Credibility: Trade media placements solidified isolved’s reputation among HR leaders.
- C-Suite Recognition: Mainstream coverage positioned isolved’s executives as bold voices shaping the future of work.
- Market Differentiation: By combining thought leadership with proprietary research, isolved became part of high-stakes conversations around workforce transformation.
Today, isolved is widely recognized as a credible, differentiated brand with influence spanning both HR decision-makers and the C-suite.
