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Whether you’re an established technology firm or a fledgling tech startup, PR for tech events can be an important ingredient in your promotional mix. By approaching events, appearances and other opportunities from a strategic PR perspective, you can achieve several important wins for your business and significantly raise your company profile among prospects and industry insiders.
For most tech companies, leveraging internal resources to perform PR for tech events is challenging, at best. Although your company’s marketing team may be passionate and enthusiastic about using public relations tactics to amplify your event presence, PR for tech events is a specialized skill set that usually requires the assistance of an experienced tech PR firm like Walker Sands.
One of the reasons why it’s important to leverage external expertise for PR for tech events is because there are several different types of events that can benefit from public relations strategies—and each type of event involves its own unique set of desired outcomes and nuances.
For early stage tech startups, a presence at key industry events can go a long way toward improving the company’s profile among investors, customer and industry leaders. Walker Sands has a track record in leveraging PR for tech events, with strategies that help startups present on-stage at pitch and demo events like SXSW and Technori Pitch.