A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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Why do PR? It’s a question that a lot of executives ask, especially in early- and mid-stage companies. But while it’s possible to operate a business with little or no PR spend, it’s unlikely that the company will ever gain traction in the industry or key markets.
On the other hand, businesses that actively engage in integrated PR and digital marketing tactics are more likely to capture the attention of customers and prospects, and achieve the kind of business results that create long-term success.
At Walker Sands, we specialize in helping B2B technology clients leverage the benefits of PR for business success. From raising media awareness to lead gen to crisis management, there are plenty of reasons the "why do PR" question needs to be asked and answered by companies at every stage of growth:
Why do PR? At the end of the day, there are a lot of reasons why an integrated PR and digital marketing strategy makes sense for your company. At Walker Sands, we have the experience, resources and media connections to help take your early- or mid-stage company to the next level.