A new brand identity that underscores our approach to B2B marketing — always customized, never templated
Read the Case Study
Newark element14 presented Walker Sands with the challenge to alter the stereotype of their largest customer base, engineers. Engineers are a diverse set of professionals, and to gather more information we surveyed the dynamic experts. Data collection allowed us to better understand the challenges that affect their day-to-day work and develop a campaign that would resonate with the community.
Through the launch of original stories, customer profiles, video interviews and insight reports about issues modern engineers care about, we launched the #ImAnEngineer campaign to engage engineers everywhere and foster conversations on social media and beyond.
The #ImAnEngineer campaign was a success, outperforming expectations and igniting real world conversations. Most importantly, the campaign was able to tell and share the unique stories of engineering professionals.
Watch the #ImAnEngineer Case Study video to learn more about the execution and success of the campaign: