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Social media for business to business companies is an underutilized but powerful strategy to generate new leads, raise awareness and drive website traffic. While many people view social media as a channel only used by consumer brands, social media can significantly benefit B2B and technology companies as well.
In fact, our research found that social media produces almost double the marketing leads of trade shows, telemarketing, direct mail and pay-per-click campaigns. Social media lead conversion rates are also 13 percent higher than the average lead conversion rate. This goes to show that social media is a very important channel for B2B and technology brands.
It may be hard for some people to believe social media can drive real business results but we’ve helped several companies experience the power of social media first hand. For example, we implemented a social media program for our client ThreatMetrix, a leading cybersecurity platform provider. One year into the program, the company has already experienced a significant increase in website traffic from social media—up 181 percent since the program launched in early 2013.
Walker Sands helps large enterprises and growth-stage companies integrate social media into PR and marketing programs to build awareness and increase leads. An effective social media for business growth strategy requires a strategic approach.
Here are a few tips for businesses getting started with social media:
By following these tips, you can leverage social media for business growth and maximize your impact. It’s important to track and measure the results of your social media initiatives to make improvements down the road. By monitoring website traffic from social media channels and engagement levels on each post, you can adjust your social media strategy to further improve ROI.