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The topic of subject lines comes up a lot in firms that rely on email marketing and other digital strategies for promotional success. Whether you’re distributing an email blast to your customers or sending an email to a targeted media contact, the effectiveness of your efforts can hinge on the words you use in the subject line.
At Walker Sands, the ability to connect with the right people through email is our bread and butter. As a leading integrated PR and digital marketing agency, we understand the importance of subject lines and have developed strategies to improve both click-through rates and the value of email communications among key audiences.
Email overload is a reality in today’s fast-paced business environment. From prospects to media contacts, nearly everyone’s inbox is bombarded with an abundance of email communications, all of which are competing for the recipient’s time and attention.
To filter out unnecessary or irrelevant messages, most people spend just a fraction of a second evaluating email subject fields. If the subject field doesn’t immediately capture their attention, they move on to the next message in their inboxes — even though the main body of the email may contain information that is valuable and useful to their business.
The importance of subject lines becomes even more clear when you consider that a short, one-line description of your email may be your first and only shot at connecting with a customer or business contact.
There are several general guidelines that you can use to emphasize the importance of subject lines in your organization. The tactics for crafting impactful subject descriptions vary, but by making an effort to incorporate the following characteristics into your emails, you can dramatically improve the results you achieve from your email marketing efforts.
You have a lot riding on the effectiveness of your brand’s email communications strategy. At Walker Sands, we appreciate the importance of subject lines, and offer the experience and expertise you need to achieve greater impact through your company’s PR and email marketing initiatives.