
NovoEd
A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Given the explosive and sustained growth of social media, implementing a social media tracking strategy is critical for any business hoping to drive leads and conversions. Even within the business-to-business space, social media remains a vital tool for gaining insight into customer needs, challenges and the purchase decision-making process. By using tracking to keep tabs on both the high and low-level activity throughout a social media campaign, firms can identify their brand loyalists, understand the factors most important to customers and guide future social media actions.
Social media is both an art and a science. Businesses can't rely on simply posting content and waiting to see what happens. Continual measurement and social reporting are the keys to reaping the most value from your social efforts. Here are a few ways tracking can bolster your social campaigns:
At Walker Sands, we have years of experience helping organizations find value in their social media engagements. We combine proactive development and maintenance of social media profiles with the creation of content for blogs and social media tailored specifically to target audiences. This increases site traffic, lead generation and conversions.
We combine this approach with detailed social media tracking to continually improve your business’s strategy and stay abreast of rising trends and opportunities. To find out more about how Walker Sands can help your business develop and implement successful social media campaigns, give us a call today at (312) 235-6173.