A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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Marketing budgets are a moving target for most businesses. When business is good, the marketing budget is flush with resources. But when cash is tight, marketing can be one of the first budget categories to be slashed, even though the services of a professional marketing firm become even more important during a downturn.
Walker Sands appreciates the budget realities our clients face. But instead of approaching marketing as a dollar figure expense, we encourage our clients to set marketing budgets based on a percentage of sales. The U.S. Small Business Administration recommends setting aside at least 2% - 10% of total sales for marketing, recognizing that certain industries may require as much as 20% to remain competitive.
Here are some other things you'll need to consider when setting your company's marketing budget:
We offer a free B2B marketing budgeting spreadsheet and e-book —useful, battle-tested budgeting resources that have helped countless marketers to improve their marketing budgeting process.
No matter how big or small your marketing budget, Walker Sands' team of talented marketing consultants will work to create a strategy that meets your goals without breaking your bank account. Call us today and learn how our client-centered approach can drive revenues and transform your company's brand profile.