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The technology landscape isn’t getting any less competitive and SaaS PR is a requirement for cloud-based solution providers interested in gaining a foothold in the current software-as-a-service marketplace.
As a leading tech PR firm, we understand the important role the right SaaS PR strategy can play in your company’s growth curve. But marketing SaaS offerings is different from promoting traditional software. To make an impact, you need a public relations strategy that is geared to the nuances of the cloud solutions market.
Software-as-a-Service solutions enable customers to lease functionality and operate hosted software via web clients rather than buying and operating licensed software on their own IT infrastructure. Several years ago, the novelty of SaaS made it newsworthy, but today cloud technology is commonplace. Unfortunately, many SaaS PR pitches still focus on promoting product attributes or basic benefits.
Want to draw a yawn from a reporter? Then send them an SaaS PR pitch that touts these simple benefits:
More than ever, SaaS PR pitches need to feature a new approach and new strategies for raising the visibility of cloud-based solution clients.
Savvy tech PR firms have developed insights that are useful when pitching SaaS companies to reporters. Although strategies vary based on client objectives, there are several ways brands and PR firms can improve the impact of their SaaS PR campaigns.
It’s always important for technology companies to enlist the assistance of a PR agency that understands their industry. But given the intricacies of the cloud-based solution market, it’s especially critical for Software-as-a-Service providers to partner with a firm that is experienced in SaaS PR and in raising the profiles of brands in the SaaS space.