A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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You’re looking for a PR firm. Smart move. But now you find yourself wondering:
What is an RFP and what role does it play in my search?
Finding the right PR firm can be overwhelming. There are tons of agencies out there and hiring the wrong one can be disastrous for your business.
Although a PR firm won’t necessarily make or break your company’s bottom line, failure to find an agency that meets your needs and your budget can be a major blow to your marketing efforts.
You won’t find the PR firm that is the best fit for your company’s personality and experience by simply performing a Google search. You have to consider everything from a firm’s work experience to its company culture before making a decision to hire.
Request For Proposal Basics
What is an RFP and how can it help you find the right PR firm? An RFP is a request for proposal, a document used to solicit work from a third-party vendor. The RFP outlines what the company is looking for from the vendor and asks interested bidders to submit a document that explains their strengths, strategies and pricing.
An RFP can help filter out the most serious agencies. PR firms that lack the right skills, experience and capacity to help your business will not take the time to fill out the RFP, and those that do will clearly differentiate themselves within the proposals they submit.
When using an RFP for a PR agency search, it’s important to include the following:
Take it Up a Notch
A lot of agencies will probably meet your basic requirements. Use the RFP to put them to the test, and weed out those that are the best fit. Ask the following questions to learn more about the work this agency would do for your company:
What is an RFP? It is one of the most effective ways to find the best PR firm for your business. Without a formal document to request everything from team size to sample ideas, you might miss out on a major red flag with the company you choose to do business with. At the end of the day, your business’ reputation is in the hands of this agency, so it’s important to go the extra mile to find the PR firm that is the best fit for your company.