State of Marketing Technology 2019: Exploring the Trends That Make Martech Tick
2018 was a big year for marketers. GDPR implementation came and went (and we’re all still here to tell the tale). Adobe acquired Marketo in one of the most relevant examples yet of single-vendor platforms scooping up best-of-breed offerings. Video and social media’s separate potential merged with the release of Instagram’s IGTV and the rise of TikTok, as well as Facebook and YouTube’s investment in their own streaming channels.
These big moves for the martech space give way to fascinating insights from the players who watched it all unfold in front-row seats. Through a survey of 316 marketing, sales and advertising professionals, our fourth annual State of Martech report is a trend-by-trend analysis that provides a full picture of marketers’ outlooks and how they plan to move forward in an increasingly tech-dependent industry.
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