As the digital landscape evolves, marketing programs must adapt to include the full scope. From PR and organic search to PPC and remarketing, this e-book provides fully integrated insights through earned, owned and paid media to ensure your brand message is consistent and unsiloed to generate sales-ready leads.
In this e-book, you will learn:
How to get your teams to operate cross-functionally as one cohesive unit
The measurable impact of a unified marketing landscape
Best practices including six case studies with successful results