Search Isn’t Dead — But It’s Evolving. Fast.
Generative AI is redefining how B2B buyers discover and evaluate brands, often before they even reach your site. With platforms like ChatGPT and Perplexity shaping each step of the B2B buyer journey, marketers need to rethink how — and where — their brand shows up.
That’s where Generative Engine Optimization (GEO) comes in. In this new landscape, visibility isn’t about blue links on page one. It’s about becoming a trusted source for generative engines to pull into responses.
A strong GEO strategy increases brand visibility and shapes buyer perception by ensuring your expertise shows up at the exact moment prospects are asking the questions you can solve.
In this on-demand webinar, Walker Sands’ organic search and AI program lead demystifies how GEO works and why it’s essential in modern B2B marketing strategies.
What You’ll Learn in This Webinar:
- The fundamentals of GenAI (i.e., how generative engines constructs responses)
- Best practices to boost your content’s chances of being cited by tools like ChatGPT and Claude
- Actionable tips to begin building or refining your GEO approach
Watch Now and Start Future-Proofing Your GEO Strategy
Fill out the form on this page to unlock the on-demand webinar recording.
At Walker Sands, our GEO expertise can help you stay ahead.
Our strategic programs are designed to elevate B2B brand visibility and enhance perception across both GenAI platforms and traditional search, ensuring your brand stays discoverable no matter where your audience is searching.
Interested in learning more about our GEO solutions? Contact us today.