Setting a marketing budget is no easy feat. Not only are you tasked with strategically allocating spend across brand awareness, lead generation and team resources to keep your sales pipelines full, but your budgeted activities ultimately need to help meet overall company goals and generate a positive ROI. Even in the best of times, this can feel like a puzzle, and creating a marketing budget is rarely a “set it and forget it” activity.
With marketing audiences and activities moving almost entirely online, you’re likely facing major shifts in your marketing budget and strategies to meet the changing needs of your audience and your business. As you adjust your plans to match, it’s essential to maintain a strategic mindset to ensure you’re reallocating funds in a way that makes sense for your team and company.
If you’re having to redistribute funds from previously-planned activities, such as in-person events, or are faced with rebuilding your budget from scratch, our B2B marketing budget calculator can help you visualize spend reallocation across channels.
Fill out the form on this page to download the calculator.