PR Measurement
Walker Sands knows that in today’s business environment, you can’t afford to invest in strategies that can’t be measured. Public relations and business growth are inextricably connected. But while executive leaders and marketing managers routinely rely on an assortment of PR tactics, few have a solid sense of the return for their PR investments. Public relations strategies don’t necessarily lend themselves to turnkey tracking solutions or other measurement tools. A good public relations strategy must strengthen a company’s bottom line, and Walker Sands can help you make sense of your investments’ return with solid PR measurement
To properly measure the return on investment of PR, executive managers and marketers need to discern connections between public relations and the indicators driving organizational growth. Walker Sands measures and quantifies the return on PR investments through the evaluation of key indicators of PR success, including:
- Inbound Leads
- Prospect Credibility & Conversions
- Sales Cycle Efficiencies
- Investor Contacts
- Crisis Management
- Recruitment
- Shareholder Relationships
- Competitive Visibility
The more adept your organization becomes at discerning the nature and purpose of targeted PR initiatives, the easier it will be to identify the ROI of public relations in your company. Walker Sands will help you streamline costs while maximizing PR results. Make sure your PR investments works for you, not the other way around. Contact Walker Sands today for PR measurement tools.