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Yes Lifecycle Marketing PR Strategy

Yes Lifecycle Marketing used Walker Sands’ B2B expertise to achieve status as a trusted, relevant source in the marketing industry

404

placements in one year

163

(42%) top tier placements

Project Overview

Yes Lifecycle Marketing (YLM), set a goal of becoming a trusted source for marketing thought leadership. Walker Sands set out to earn one media placement a day for a whole year with a three-tactic strategy consisting of reporter relationships, tailored outreach and newsjacking. Walker Sands exceeded its goal, earning hundreds of high-quality media placements — all in one year.

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