Skip to content

Yes Lifecycle Marketing PR Strategy

Yes Lifecycle Marketing used Walker Sands’ B2B expertise to achieve status as a trusted, relevant source in the marketing industry.

404

placements in one year

163

(42%) top tier placements

Yes Lifecycle Marketing Fortune and Huffington Post PR placements

Project Overview

Yes Lifecycle Marketing (YLM), set a goal of becoming a trusted source for marketing thought leadership. Walker Sands set out to earn one media placement a day for a whole year with a three-tactic strategy consisting of reporter relationships, tailored outreach and newsjacking. Walker Sands exceeded its goal, earning hundreds of high-quality media placements — all in one year.

Yes Lifecycle Marketing Inc. PR placement
Yes Lifecycle Marketing Adweek PR placement

More Case Studies