Yes Lifecycle Marketing PR Strategy
Yes Lifecycle Marketing used Walker Sands’ B2B expertise to achieve status as a trusted, relevant source in the marketing industry.
placements in one year
(42%) top tier placements
Yes Lifecycle Marketing (YLM), set a goal of becoming a trusted source for marketing thought leadership. Walker Sands set out to earn one media placement a day for a whole year with a three-tactic strategy consisting of reporter relationships, tailored outreach and newsjacking. Walker Sands exceeded its goal, earning hundreds of high-quality media placements — all in one year.