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Wayin Data-Driven PR

Social intelligence company achieves more than 350 placements in key publications with data-driven PR campaign.

358

brand awareness placements (more than four times the original goal)

615

conversions

2,389

web visits

500,000,000

impressions

Project Overview

Wayin, a social intelligence company that helps brands monitor and analyze Twitter activity, needed to increase brand awareness in the marketing technology space. Walker Sands used Wayin’s platform to monitor Twitter conversations, turning that data into timely news stories. This approach earned more than four times the original goal for media placements and hundreds of sales conversions.

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