Wayin Data-Driven PR
Social intelligence company achieves more than 350 placements in key publications with data-driven PR campaign.
brand awareness placements (more than four times the original goal)
Wayin, a social intelligence company that helps brands monitor and analyze Twitter activity, needed to increase brand awareness in the marketing technology space. Walker Sands used Wayin’s platform to monitor Twitter conversations, turning that data into timely news stories. This approach earned more than four times the original goal for media placements and hundreds of sales conversions.