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Visier Earns Top-Tier Coverage With Data-Driven PR Program

Robust PR program secures coverage in high-value media outlets and supports workplace analytics company’s continued growth.

225

total media placements

126

data-driven pieces of coverage

83

top-tier placements

Project Overview

After a successful first year partnership with Walker Sands, Visier generated momentum from a $125M Series E funding round led by Goldman Sachs Asset Management. As the newly minted unicorn moved into its next stage of growth, it needed to take its PR program to the next level with coverage in top-tier media outlets. In response, the Walker Sands PR team developed a reporter engagement strategy that leveraged proprietary data and delivered a steady cadence of thought leadership to targeted workplace reporters. This integrated approach helped Visier achieve record media coverage numbers over the course of a yearlong campaign.

INDUSTRY

HR Tech

SERVICES

Public Relations, Content, Data Report, Quick Poll

WEBSITE

visier.com

Mockup of Fast Company media placement for Visier
Mockup of data-driven blog post from Visier
Mockup of statistic from the "Women on the Move" quick poll conducted by Visier
Mockup of a Harvard Business Review placement for Visier
Mockup of statistic from a quick poll on employee burnout conducted by Visier
Mockup of Inc., CNBC and Fortune media placements for Visier

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